Web Spam (spamdexing) Taxonomy

Apr 13, 2004 - 11:40 am 0 by
Filed Under Spam

Researchers at Stanford have produced a paper on search engine spam or as they define it web spam. You can read the paper here... Some extracts raised my eyebrows such as...

"... Please note that according to our definition, all types of actions intended to boost ranking, without improving the true value of a page, are considered spamming."

Does that mean removing session ids or changing a company name in the title tag to include a keyword is spam by their definition?

There are various techniques left out (hopefully intentionally as it is a spammers guide as it is). Their suggestions for search engines to better their algorithm make sense. I believe however Google already implements at least two of their suggestions.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Out Monday & Tuesday