Google Definitions Help with Rankings

Mar 26, 2004 - 9:07 am 0 by

I have been meaning to discuss the power of the Google dictionary and how it can help your rankings. I simply have been putting it off until now. Everyone knows about the method of entering in Google "define: term" or "definition of term" and it brings back an entry at the top of Google SERPs with a definition pulled from an other site. It can look as follows:


What not everyone knows about (only those that rank well for popular definitions) is that Google brings a single definition back when you use the query "what is google", or what is term. So if your in the first slot for this definition, you will get a nice amount of traffic to your site.

At the SES conference in NY, I told everyone about this operator in the Q&A session of What is Content?. Or I think it was that session, I forgot - I jumped into that session only for the Q&A part. I was surprised to find out that only a few people in that room really knew about the "what is XYZ" query back then.

Now the secret is out, the news hit a forum based on viggin's careful eye. It might have been covered in other forums as well, but I now expect the news to hit the mainstream. But I did make sure to tell the SEO chatters back in November.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Search AI Overviews Video Descriptions

Jul 23, 2024 - 7:51 am
Google Ads

Google Won't Deprecate Third-Party Cookies In Chrome

Jul 23, 2024 - 7:41 am

Google Tests Larger Sitename & Favicons

Jul 23, 2024 - 7:31 am
Google Ads

New Google Ads Sitelinks Interface

Jul 23, 2024 - 7:21 am
Google Ads

Google Ads Editor Version 2.7 Is Now Out

Jul 23, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am
Previous Story: AllTheWeb Powerless - Now Controlled by Yahoo!