Google Definitions Help with Rankings

Mar 26, 2004 - 9:07 am 0 by

I have been meaning to discuss the power of the Google dictionary and how it can help your rankings. I simply have been putting it off until now. Everyone knows about the method of entering in Google "define: term" or "definition of term" and it brings back an entry at the top of Google SERPs with a definition pulled from an other site. It can look as follows:

defintions.jpg

What not everyone knows about (only those that rank well for popular definitions) is that Google brings a single definition back when you use the query "what is google", or what is term. So if your in the first slot for this definition, you will get a nice amount of traffic to your site.

At the SES conference in NY, I told everyone about this operator in the Q&A session of What is Content?. Or I think it was that session, I forgot - I jumped into that session only for the Q&A part. I was surprised to find out that only a few people in that room really knew about the "what is XYZ" query back then.

Now the secret is out, the news hit a forum based on viggin's careful eye. It might have been covered in other forums as well, but I now expect the news to hit the mainstream. But I did make sure to tell the SEO chatters back in November.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Jun 29, 2025 - 8:12 am
Google Updates

Heated Google Search Ranking Volatility On Saturday June 28th

Jun 29, 2025 - 7:59 am
Search Forum Recap

Daily Search Forum Recap: June 27, 2025

Jun 27, 2025 - 10:00 am
Google

Google AI Overviews Tests Showing Site Names

Jun 27, 2025 - 8:10 am
Search Video Recaps

Search News Buzz Video Recap: Where The Google Core Updates, Web Is Thriving & AI Index Freshness

Jun 27, 2025 - 8:01 am
Google

Head Of Google Search, Liz Reid, On Ads & SEO With AI Search

Jun 27, 2025 - 7:51 am
Previous Story: AllTheWeb Powerless - Now Controlled by Yahoo!