User Profile Based Banner Ads

Mar 12, 2004 • 3:28 pm | comments (0) by | Filed Under Web Promotion

Wall Street Journal Today published an article named More Web Sites Plan Ads Based on What Users Read. This article discusses the ability for advertiser buyer to say, I want to target this type audience and the Web site owner can say, you can target this type of audience on this section of this site. There is more of a human touch involved with this compared to contextual ads but the concept remains the same. Deliver targeted ads to likely consumers.

"We look at [behavioral targeting] as just one more piece of the overall marketing pie," says Scot McLernon, executive vice president of sales and marketing for Inc.

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