Froogle listing in Mainstream search results

Interesting post by a member at www.seochat.com about "Froogle" results now showing up atop Google searches see: http://www.google.com/search?q=above+ground+pools At the top is aFroogle listing, this is a very interesting developement in light of all the ecommerce sites that were dropped by the Florida update. I know the 2 may not be related and I am excitedly looking into this as I type (Yes I can multitask :-) but I just couldnt wait to hear comments on this. Cheers SEO Guy