It is rare to see Googlers really speak their minds in a forum post but sometimes they do and you get to appreciate it.
A Google AdWords Help thread has one AdWords representative giving a bit too much honest feedback to an advertiser.
The issue here is that the advertiser is already upset he was banned from using AdWords due to a violation. So keeping that in mind, offering advice on how ugly his site is, probably isn't something the advertiser wants to hear.
The rep said:
For what it's worth, your site doesn't look good to me. It's visually unappealing (like it came through a time warp from the late '90s :-), has several pages with no content yet, a forum with almost no posts, etc. I'd probably hit the back button pretty quickly if I had clicked an ad that took me to it. But I don't see any actual policy violations at first glance. As far as I know, the "Yuck, hit the back button!" factor should be handled by low quality scores, not disapprovals.
That is some harsh but good advice. How does the advertiser respond?
As for your opinion on the design... I didn't ask. So, I don't understand the point of all writing that whole paragraph as if someone actually cared about your opinion.
Ouch! But honestly, he does have a point.
Googlers are human and answer angry customers all day can get to you. But was this rep's advice overboard?
Forum discussion at Google AdWords Help.
Image credit to ShutterStock for scared guy image.