Google AdWords Keyword Tool Approximate CPC Column

May 25, 2011 - 8:42 am 3 by
Filed Under Google Ads

Google has changed the column name for the "average CPC" to "approximate CPC" in the Google AdWords Keyword tool.

You will only see the CPC prices if you are signed into your AdWords account. However some people thought it went missing.

A WebmasterWorld thread has one Senior member who has been using AdWords since at least 2002 thinking Google removed the feature. But no, it was renamed from "average CPC" to "approximate CPC."

Here is a picture:

Google AdWords Keyword Tool Approximate CPC Column

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 9, 2026

Mar 9, 2026 - 10:00 am
Google

Google's Liz Reid On Progression Of Google AI Search

Mar 9, 2026 - 7:51 am
Google

Google Discover Follow Widget Home Card

Mar 9, 2026 - 7:41 am
Google

Google: Trending Posts & Discussions Added To What People Are Saying

Mar 9, 2026 - 7:31 am
Google Search Engine Optimization

Google Search Console BigQuery Exports Not Working?

Mar 9, 2026 - 7:21 am
Google Ads

Google Ads Sends Notices For European Union Political Ads

Mar 9, 2026 - 7:11 am
 
Previous Story: Google's Make Me Your Homepage Annoys Users