Google AdWords Keyword Tool Approximate CPC Column

May 25, 2011 - 8:42 am 3 by
Filed Under Google Ads

Google has changed the column name for the "average CPC" to "approximate CPC" in the Google AdWords Keyword tool.

You will only see the CPC prices if you are signed into your AdWords account. However some people thought it went missing.

A WebmasterWorld thread has one Senior member who has been using AdWords since at least 2002 thinking Google removed the feature. But no, it was renamed from "average CPC" to "approximate CPC."

Here is a picture:

Google AdWords Keyword Tool Approximate CPC Column

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2026

Jun 19, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Reporting Updates, UK Orders Google To Hand Over Its Search Ranking Algorithm & More

Jun 19, 2026 - 8:01 am
Bing Search

Bing Tests Updated News Design In Search

Jun 19, 2026 - 7:51 am
Google Search Engine Optimization

Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks

Jun 19, 2026 - 7:41 am
Bing Search

Bing Tests Color Options In Product Results

Jun 19, 2026 - 7:31 am
Google Ads

Google Ads Turning On Conversion-Based Customer Lists For Advertisers

Jun 19, 2026 - 7:21 am
 
Previous Story: Google's Make Me Your Homepage Annoys Users