Yahoo Search Direct Launches

Mar 24, 2011 • 8:58 am | comments (4) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO

Yahoo Search DirectYahoo made big news in search yesterday by announcing the launch of Yahoo Search Direct. It is like Google Instant but within the search suggestions box.

Now saying Yahoo is copying Google here is not fair. Why? Because Yahoo had Yahoo Instant Search back in 2005, about five years prior to Google launching Google Instant.

That being said, Search Engine Land has a nice number of articles on it that sum up what it does. Before I do that, here is a brief feature list:

  • Trending Searches - The moment the cursor hits the search box, top search trends appear and are updated every 10 minutes to display the latest and greatest search trends.
  • Search Previews - Search Direct predicts the search term as you type, providing the 10 most likely searches. You can then easily scan each option to see the related top results and find the best match for your needs.
  • Direct Answers - For many common searches, Search Direct provides instant answers before you click the Search button. Find an address or phone number, a three-day weather forecast, financial stock performance, the top trending stories at Yahoo! News, or when and where a movie is playing - all without going to a results page.
  • Direct Results - When you scan the search options and find the site you need, Search Direct provides exactly that - direct access to the site. No more overwhelming pages of links.
  • Rich Content - For all top searches about sports, top news stories, and finance, Search Direct displays rich content that only the world's largest digital media company can provide. For example, type "n" to get the Yahoo! News display, which always shows the top two trending stories.

Search Engine Land Stories:

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Nick Stamoulis

03/24/2011 02:13 pm

It's nice to see Yahoo! getting more aggressive in the search game. There is no denying that Google is still the dominant player, even with Bing slowly chipping away. Hopefully Search Direct can help Yahoo! increase its use as a search engine.

Adriana @ Cheap Tent

03/25/2011 03:52 am

I agree. I love Google, but they need a little competition, i would say

Brad Taylor

04/01/2011 08:09 pm

This is a credible step towards Search being an application, though it's not as functional as Google's Instant. Basically they've just stuck a bunch of disambiguation up into the search box that either matches to or suggests other search queries. It doesn't sufficiently feature actual results - therefore not really saving me time. The real beauty in Google's attempt is that you get a much larger view of overall search results (not just suggestions) and you can see how refining your query on the fly affects these results - often finding what you needed before even finishing the query. Agree that a bit of healthy competition is good though, and it's good to see this evolution.


06/13/2011 01:30 pm

Yahoo! Search Direct has been a disaster for my CPC campaigns.  Yahoo! Search Direct only shows the top 3-4 websites and no longer allows visitors to see all the organic and paid ads.   Google Instant Search lists everyone, so everyone still has a chance to get clicks (organic and paid).   I'm certain Yahoo! must have seen a big shift in sites being clicks.  Sites fortunate enough to be listed on Yahoo! Search Direct I'm certain have seen a big jump in traffic while everyone else has seen a big drop in traffic.  Yahoo! is no Google and their future seems bleak.  The people making these foolish decisions should be FIRED!

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