Last night, Yahoo announced Q4 2012 earnings and the earnings report under Marissa Mayer was good. It beat expectations, investors were happy and the future is looking a little brighter for Yahoo.
That being said, I wanted to pull out the specific search related revenue highlights.
- Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
- Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.
Google also saw an increase in both on their last earnings report.
Yahoo's search revenue increased 4 percent as well. So hopefully there will be more to invest in search from Yahoo going forward.
Forum discussion at WebmasterWorld.