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Last night, Yahoo announced Q4 2012 earnings and the earnings report under Marissa Mayer was good. It beat expectations, investors were happy and the future is looking a little brighter for Yahoo.
That being said, I wanted to pull out the specific search related revenue highlights.
- Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
- Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.
Google also saw an increase in both on their last earnings report.
Yahoo's search revenue increased 4 percent as well. So hopefully there will be more to invest in search from Yahoo going forward.
Forum discussion at WebmasterWorld.
Comments:
ethalon
01/29/2013 01:44 pm
Good news for search diversity, but Yahoo still faces a large uphill battle when it comes to organic search share. For instance: So far this month our site has seen ~191k visitors from Google; ~4k from Bing organic; and ~2k from Yahoo. I would suspect lots of sites see similar search engine diversity (read: not much).
Ben Guest
01/30/2013 02:28 pm
So the revolution begins...