Yahoo Increases Paid Clicks 11% & CPC Prices 1%

Jan 29, 2013 - 8:34 am 2 by
Filed Under Yahoo News

yahoo paid clicksLast night, Yahoo announced Q4 2012 earnings and the earnings report under Marissa Mayer was good. It beat expectations, investors were happy and the future is looking a little brighter for Yahoo.

That being said, I wanted to pull out the specific search related revenue highlights.

  • Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
  • Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.

Google also saw an increase in both on their last earnings report.

Yahoo's search revenue increased 4 percent as well. So hopefully there will be more to invest in search from Yahoo going forward.

Forum discussion at WebmasterWorld.


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