Yahoo Increases Paid Clicks 11% & CPC Prices 1%

Jan 29, 2013 - 8:34 am 2 by
Filed Under Yahoo News

yahoo paid clicksLast night, Yahoo announced Q4 2012 earnings and the earnings report under Marissa Mayer was good. It beat expectations, investors were happy and the future is looking a little brighter for Yahoo.

That being said, I wanted to pull out the specific search related revenue highlights.

  • Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
  • Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.

Google also saw an increase in both on their last earnings report.

Yahoo's search revenue increased 4 percent as well. So hopefully there will be more to invest in search from Yahoo going forward.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google's Cutts Goes Offline For A Month?!