Does The Yahoo Directory Still Have Value In 2012

Jul 2, 2012 • 8:07 am | comments (15) by twitter Google+ | Filed Under Yahoo Web Directory

Yahoo DirectoryThis topic comes up fairly often - is the Yahoo Directory still worth the submission fee?

We know it gets very little traffic and drives very few leads to a web site. So probably not worth it for the ROI in direct sales. But in terms of the link value of having a nice link from the Yahoo Directory pointing to your web site?

This topic comes up a few times a year in the various SEO forums. The answer has changed through the years. In 2006 the Yahoo Directory's $299 yearly fee was well worth the money, said on expert link building. In 2008, it was beginning to become questionable and then in late 2008, Google removed the suggestion to get a link from Yahoo Directory and Open Directory Project from their webmaster guidelines. In late 2009, there were rumors that the Yahoo Directory would be closed, it was but only on international properties.

So now, in 2012, is it worth having a link from the Yahoo Directory? Does it help? Would it hurt with Penguin? Those are the questions SEOs are asking.

Would it hurt with Penguin? No - I am sorry.

But is it worth the fee? I'd say only if you think you can make your $299 per year back with it from a direct sale.

I rarely ever use the Yahoo Directory to find stuff but I will this week to look for a signage company to hire for a new set of signs for my new office - outside of that, the last time I used it was ten years ago to find a signage company for the previous building I was in.

Take my poll:

Forum discussion at WebmasterWorld.

Previous story: Daily Search Forum Recap: June 29, 2012


Jonathan Bentz

07/02/2012 12:31 pm

The only way I see a link from the directory carrying any weight is if the page ranks in the top 200 for an intended keyword target - and if you're really looking for it to "pay for itself" with referral traffic/lead gen, it better be on the first page of results, too. Certainly, this only happens in certain scenarios or niche keyword groups. Which then begs the question about whether or not you'll even "need" the link to be able to rank for the keyword, in the first place.


07/02/2012 12:45 pm

I actually just bought into it for one of my sites to see if I can get any traffic from it (or a boost in rankings, which will be pretty tough to verify.) However, I do have one client who gets a good 15-20 hits a week from the Yahoo Directory. I'll have to see if they've setup any tracking methods to see if that traffic converts at all.

Korean SEO Guy

07/03/2012 12:03 am

In Y! Korea, the directory submission was integrated with Bing webmaster tool since Nov. 17, 2011. If you are interested in Naver, 1st largest search property in Korea.... The Naver directory page was disappeared on May, this year but available directory submission. If you want your site is crawled, indexed and listed at Naver SERP with Multi-collection, the submission is essential.


07/10/2012 12:44 am

I think the Yahoo Directory is still a viable source and is still worth the backlink to your website or blog. No matter how much visitor traffic you may get, the backlinks alone are worth the submission. Having to pay for your submission weeds out the bad links that you can find on other search engines as well as give more credit to your links. just my opinion though. Michael Cole


07/25/2012 07:24 am

Yahoo Directory has many benefits for the website. It turn out the crawling of the Google spiders to that website and to provide high authority backlinks on a regular basis. In my opinion it still worth the submission fee.

Los Angeles SEO Company

09/21/2012 06:05 pm

But is it worth the fee? no


10/12/2012 01:19 pm

If you are wondering about the importance of a Yahoo directory listing for your site's SEO, do what I did. Go to the directory and search for your keyword. Observe the results. In my case, NONE of the listings were on the 1st two pages of Google's search results for that keyword. No value to me.

holiday to phuket

10/21/2012 10:26 am

Yahoo Directory is still worth and viable source the backlink to your website.

Liano Battistella

07/02/2013 10:41 am

A question regarding link directories and SEO. When evaluating whether buying or not a link from a link dir will benefit my PageRank, is it a good rule of thumb if i just check the PR of the EXACT page where my link will be put? And another thing to consider is how many outbound links are there in that page. This is important because the PR increment i get will be inversely proportional to the number of links that are already present on that page. If the link to my site is the only outbound link, the PR increment i get is optimal. Is that all correct? Thank you

Jerusalem Gift Shop

01/13/2014 07:45 am

would having the paid submission in Yahoo's directory effect a domains overall position in the Yahoo search engine?


02/11/2014 04:30 pm

So, this might be an ignorant question. If it's against Google's policy to pay for a link then why is it okay for Yahoo to sell links to their directory if they pass "link juice". They are not nofollow links, correct?

Soutien-gorge bandeau

03/09/2014 06:21 am

Thank you for your information.

Spook SEO

03/27/2014 02:36 pm

Hi Barry! I believe that Yahoo Directory still have value until now 2014. I think we just need to save $299 for a yearly fee. Kudos for this post and I am looking forward to read more of your articles.


04/21/2014 09:05 pm

Unless Google is ignoring this rule written in their guidelines, Yahoo directory links are in clear violation. The links from Yahoo are paid and they pass page rank. Could it be that Google is looking the other way on Yahoo directory links since the directory has been around for so long?


04/22/2014 03:39 am

Exactly the point I made today.

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