Yahoo Fires Yet Another CEO, Sorry Bartz

Sep 7, 2011 • 8:37 am | comments (4) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO

Carol BartzNo one is really surprised by last night's news that Yahoo announced "leadership change" including firing Carol Bartz over the phone. I mean, she had only 33% approval rating and the stock rose 6% on the news of the firing.

Yahoo said:

Yahoo! Inc. under which the Board of Directors has appointed Timothy Morse interim Chief Executive Officer, effective immediately, replacing Carol Bartz, who has been removed by the Board from her role as Chief Executive Officer.

The Board has also named key senior Yahoo! executives to a newly formed Executive Leadership Council tasked with supporting Morse in managing the Company's day-to-day operations until a permanent chief executive is appointed, as well as supporting a comprehensive strategic review that the Board has initiated to position the Company for future growth.

Bartz emailed everyone via her iPad saying:

I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward.

Carol took over as the CEO of Yahoo in January 2009 after Jerry Yang replaced Terry Semel as CEO in 2007. It has been a rough road for Yahoo, very rough.

I am still so sad about Yahoo, so sad. But will I ever forgive Bartz for pulling Yahoo out of the search space, at least in terms of building backend search technology? I doubt it.

It is hard to see what future Yahoo has but I do hope the next CEO, not the interim, has a clear future for Yahoo.

If Carol did anything well, it was fire a lot of people and cut a tremendous amount of costs.

Do you think Yahoo will have a solid future from here on out?

Forum discussion at WebmasterWorld.

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john lewis uk

09/07/2011 03:01 pm

RT @ Yahoo Fires Yet Another CEO, Sorry Bartz -


09/07/2011 03:33 pm

Their liaison with Bing looks like the death nail to their search engine position (ie they gave up) - isn't it now really a BING/yahoo result - I mean Bing crawls the site (and sitemap) so it's just a matter of time before Yahoo becomes meaningless in search (other than their standard client usage to their site)  as they are really just a part of the Bing program now - so why not just use Bing (which ain't bad and getting better all the time) . I too wish they would have invested in competitive search engineering - my guess is we will see a start up with a really clean new innovative way to merge all the popular stuff from social media to news to websites for a simple pre-Places, etc Google type experience as there is room for them now .  I look forward to the day we have 3 strong competitors in the market to work with and choose our services reflecting more competitive pricing and customer service. ps ... I am not putting much stock in + and the other gimmicks for trying to get me to use one se over another - in real life we know from past experience all that kind of stuff gets beat to death with sly spammers and scammers and becomes mostly meaningless over time.  They can not get away from the fact that people really just want 3  or more good choices for what they are searching for or the exact company, product or site they queried - all else is fluff and tends to get in the way.  Look at how the yellow pages worked for years - you wanted something - you went in and found it - got several choices - made some calls and purchased.  What if they had forced "pop out pages" and visual overlay ads and fluffy goofy review sections on you making it all so complicated back in the yellow page era - would we have been happy with that and used it more? Simple and clean is better.

Michael Martinez

09/07/2011 05:25 pm

The vultures are already circling and speculation on how the corpse will be divided is rampant.  Carol Bartz was an absolute disaster for Yahoo! as a company.  They need a real leader who has a vision for GROWTH not "cost cutting" in order to turn the company around.  Otherwise, they will be carved up into pieces and sold or merged off.


09/08/2011 01:29 pm

Ding Dong thank God this witch is dead. Congrats Carol for getting rid of the ONE viable technology offering Yahoo had: Search! And then trying to wring value out of this company as a regurgitator of other people's content. Classy move Carol. Good riddance. Thanks to you and the other boob, this company is 'dead man walking'.  You can always tell how classy is by their exit - the reference to the phone firing was a typical classless comment and so indicative of your reign of terror.  Hey Barry - ANY CEO can 'cut' - it takes a real visionary to GROW SOMETHING. That's the difference between the Jobs and Bartzs of this world...

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