Entries from Search Engine Roundtable tagged with 'paid search'

A Cre8asite Forums thread asks if a PPC company has the right not to hand over their client's keyword list for the PPC campaign they are running for the client. For example, ABCChairs.com hires XYZPPC Inc, to set up a...

Posted on November 13, 2007 6:46 AM

Moderator: Jeffrey K. Rohrs, VP Agency & Search Marketing, ExactTarget Panelists: John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing James Colburn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft Tom Leung, Product Manager, Google, Inc....

Posted on June 5, 2007 6:14 PM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Brad Geddes, Director of Search Engine Marketing, Local Launch Ben Perry, Ph.D., Paid Search Director, iProspect Matt Van Wagner, President, Find Me Faster Brad speaks first on dayparting/ad scheduling...

Posted on June 5, 2007 2:19 PM

There has been much talk recently in the search engine marketing industry about the relative value of Organic (free) search engine positions versus Sponsored (paid) results, especially in the terms of the cost associated to manage the efforts. This topic...

Posted on January 10, 2007 10:00 AM