SMX Live: Differentiate Or Die

Feb 29, 2012 • 4:25 pm | comments (1) by twitter Google+ | Filed Under Search Marketing Expo 2012 West

Live Blogging Coverage SMXBelow is live coverage of the Differentiate Or Die panel from the SMX West 2012 conference. This coverage is provided by Avi Wilensky of Promedia Corp.

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    03/02/2012 03:45 pm

    The problem with Grasshopper is that Siamak, the founder, is trying to force it to be something it isn't. He has always tried to position the virtual phone service like a phone or a chic nightclub, while the smarter execs at the company (and, yes, the customers) were shouting at top volume "that's not what it is"... So while their 'entrepreneur' video got x hundred thousand views, not one customer made the connection to what Grasshopper is. Siamak would LIKE Grasshopper to be synonymous with 'entrepreneur', but his Napoleonic approach just tries to cram the analogy down your throat. He has no idea what he's doing, and any success Grasshopper has had to date is  just pure, dumb luck.

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