When Will It Be Politically Incorrect To Associate SEO With Scam?

Oct 2, 2012 • 8:55 am | comments (7) by twitter Google+ | Filed Under Search Engine Industry News

us senateJay Rockefeller and the US Senate Committee sent a letter to Google, Microsoft and Yahoo asking them to do a better job preventing "their search engines from being gamed through search engine optimization tactics."

Seriously, "search engine optimization tactics?" Really? The letter goes on, to explain that this is "scam involving moving services, which has seen affected consumers lose personal possessions and pay thousands of dollars above quoted prices to dodgy moving companies."

When does it become politically incorrect to associate SEO with scams and spam? Why can't they use a different job classification to talk about spammy SEO? Why not call it search spam tactics? By call it search engine optimization tactics?

I think we need one of us in the senate to write a letter to the US Senate Committee on how to classify our industry in a politically correct manner.

In any event, both TechCrunch and Search Engine Land have another view of this story. I am just covering it from a community perspective.

Forum discussion at WebmasterWorld.

Note: This story was scheduled to be posted on this day, but was written earlier.

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Jaan Kanellis

10/02/2012 01:56 pm

Barry I thought it was refreshing to see someone in DC tackling this from a standpoint where they are defining the difference in SEO and SPAM. You thought they connected them?


10/02/2012 03:16 pm

It will become politically incorrect when it becomes inaccurate. No, all SEOs are not spammy. But at this point, it's probably still fair to say that most are.


10/02/2012 07:54 pm

Barry said Scam not Spam! Yes plenty of SEO in the past few years has been to rank scammy CPA sites. However most of that has been addressed by Google recently. Now those scammy CPA sites use adwords instead.


10/02/2012 08:48 pm

I'm still trying to figure out what one thing has to do with another. Scam moving companies set up websites (and likely many other things that get them far more business like classified ads in newspapers) and search engines are told, in essence, that it is their fault that people got duped by these companies. What ever happened to Caveat Emptor? Wait a minute; what am I thinking? I forgot; this country changed that to Lis Pendens decades ago!

Brandon Heate

10/02/2012 09:41 pm

There are no more pressing issues for our senators to concern themselves with than moving company scams?

Lisa Agostoni

10/03/2012 01:43 pm

I agree with Alan. And, aren't they missing the ultimate point here? Is this about spammy search tactics or dishonest moving companies? I'm sorry, but regardless of who pops up #1 in my search results, I do thorough research on companies I'm going to give my money and possessions to. Sites like Kudzu, Angie's List, Service Magic, Better Business Bureau, etc. are all great places to vet out a company before handing over your life with your eyes closed. #justsayin

Thomas Kane

10/03/2012 04:27 pm


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