Heather Hunsinger was at SXSW and she noticed that there were taxi cabs giving people free rides. This one was sponsored by Microsoft for the Bing It On campaign where they want people to try searching Bing vs. Google in a blind search taste.
We laughed about how there's a google screen on inside, but I guess if they're doing some sort of live google vs. bing thing in there it makes sense.
She shared the picture on Flickr.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.