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Google announced the new ad formats we spotted weeks ago last week. The new ad formats offer larger crisper headlines, better grouping of the content and a redesigned button with dynamic colors.
I originally thought the ads arrow circle button would be blue, but it comes in all shades of colors.
As illustrated before, the ads are also not static. As Google said, the ads offer the user to interact with them on mouse over, which expands the ad units.
Here is a video of that in action:
Here is a picture of the new ad format explained:
Overall, there is a positive reaction to the CTR and earnings on these ads, for now...
Forum discussion at Google+ & WebmasterWorld.
Comments:
Durant Imboden
09/23/2013 04:20 pm
The new ads are the first Google AdSense text ads to pass the "not ugly" test. It's taken ten years, but--at long last--we needn't wince when we place AdSense code on our editorial pages.
Fedor
09/23/2013 04:44 pm
I don't know where you're getting this positive CTR information. Read the comments on AdSense Google+ page and you will see that there are plenty of people experiencing very negative results. I would go as far as to say that the majority of publishers are experiencing negative results from this update. The only people I could see having positive results are the ones that didn't have their ads optimized.
ethalon
09/23/2013 05:15 pm
Go to a place where people only post if they have something to complain about and you will see that the majority of publishers are doing poorly. ...that's a whole lot of confirmation bias, Fedor.
Fedor
09/23/2013 08:23 pm
Don't make assumptions. If you've actually read what people have posted you would know that there are a lot of positive posts. That is likely how Barry come to the conclusion that the reaction is "positive." I don't agree with that assessment, that is the reasoning behind my post.
d3mon187
09/23/2013 08:40 pm
Default text is a bit too big for my ads, but I've seen a definite increase in clicks. Could be other factors like the Sept 4 loss in traffic, but I don't think it has hurt my ctr, and has likely helped it.
Rameshwor Dahal
09/24/2013 02:52 pm
I dont know if anyone experience it but after this change my CTR went up by 75% overnight and RPM went up more than 100%!
Bryan DiSanto
09/24/2013 05:26 pm
My CTR literally dropped by half...this is SO bad.
Graciousstore
09/25/2013 04:56 am
What impact has the new adsense format for website that promote adsense?