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YP has published a mobile search report that claims 30% of searches on their network were mobile. 30%!
They wrote:
In the past year, users made an average of 350,000 more local searches every day across the YPSM Local Ad Network compared to the prior year. This growth was primarily fueled by mobile searches, which grew 25% in the same time period, and now account for 30% of all searches on the YPSM Local Ad Network. Many of these searches were made on YPmobile products, the marquee mobile properties of the Network, where searches grew an impressive 161% vs. the prior year.
What sectors grew the most? Industrial Manufacturing! Here is that break down:
That is surprising to many, wouldn't you think?
What about top searches and growth of those searches on mobile?
There is a lot of useful stats in this report, you can see the mobile search report yourself.
Google's John Mueller explains on Google+ that this is important and if you are going to go mobile, he shares Google's mobile recommendations for going mobile with your web site and staying search engine friendly.
Forum discussion at Google+.
Comments:
Frank
12/18/2012 11:55 pm
Barry, I wish you'd conduct a poll on this asking everyone's personal experience. In mine, our mobile sites don't make 1/1000th the revenue as non-mobile sites. I wonder if this is the same experience others are seeing. I think that we'll see an increase in mobile usage as time progresses so we're expecting a deeper cut in revenue. The mobile devices are so small that they are difficult to use; web ads just don't seem to 'click' with the tiny format.