YP Report: 30% Of Searches Now Mobile

Dec 18, 2012 - 8:22 am 1 by

YP Mobile Search ReportYP has published a mobile search report that claims 30% of searches on their network were mobile. 30%!

They wrote:

In the past year, users made an average of 350,000 more local searches every day across the YPSM Local Ad Network compared to the prior year. This growth was primarily fueled by mobile searches, which grew 25% in the same time period, and now account for 30% of all searches on the YPSM Local Ad Network. Many of these searches were made on YPmobile products, the marquee mobile properties of the Network, where searches grew an impressive 161% vs. the prior year.

What sectors grew the most? Industrial Manufacturing! Here is that break down:

sector mobile growth

That is surprising to many, wouldn't you think?

What about top searches and growth of those searches on mobile?

category mobile growth

There is a lot of useful stats in this report, you can see the mobile search report yourself.

Google's John Mueller explains on Google+ that this is important and if you are going to go mobile, he shares Google's mobile recommendations for going mobile with your web site and staying search engine friendly.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 9, 2025

Oct 9, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up October 7th & 8th

Oct 9, 2025 - 7:51 am
Google AdSense

Google AdSense Authorized Buyers To Replace Ad Networks Blocking Controls

Oct 9, 2025 - 7:41 am
Google

Google AI Mode Expands To 35 New Languages & 40 Countries

Oct 9, 2025 - 7:31 am
Google

Google Try On Adds Shoes & Expands To Australia, Canada and Japan

Oct 9, 2025 - 7:21 am
Google Maps

New Google Business Profiles Insights

Oct 9, 2025 - 7:11 am
 
Previous Story: Fancy Google Water Bottle