My Site Is Boring. How Do I Get Links?

Jun 10, 2014 • 8:44 am | comments (12) by twitter Google+ | Filed Under Link Building Tips & SEO
 

Google's Blocked SitesThe topic of getting links to boring web sites or web sites that compete with dozens or hundreds of other web sites is not new. If you sell widgets and there are hundreds of other sites that sell the same widgets, then how do you drive up interest to get people to link to your site?

A WebmasterWorld thread has one person even asking if doing link bait type of stories will change the topicality of his site and result in his rankings to go down.

So if he creates an article about his topic but it is about "avoiding" his topic, is that going to hurt him? This is what he wrote:

Site about widgets. Widgets are boring. Very few people link to sites about widgets.

Created page on site, example.com/how-to-avoid-crimes-involving-widgets

Good link bait this page, lots of people link to it, page gets more links than the home page and all other pages combined.

Is this going to change how the search engines see the site, topically speaking. Will this site go from being classified as a site about widgets to a site about "how to avoid crimes involving widgets" because of this link bait?

In my opinion, no - this is a good idea. As long as the article is about his widgets, even if it is anti his widgets, it is still the same topic.

I get these phone calls and emails all the time... The site owner complains that no one will link to them because they are selling boring stuff.

I try my best to explain that you need to get out of your box and think bigger.

I give examples of how my boring web development company (scary link but I vouch, it is a good guy) has drum up a ton of real links through crazy ideas on mobile apps. Heck, we even build some jewish software, a really boring religion, for Jewish iPhone apps, Jewish Android apps and even Jewish Google Glass software and believe it or not, it drives tons of traffic and links.

This helps us with a few things:

(1) Showcase our talents

(2) Help a community we are passionate about

(3) Get buzz about our company, which drives links as well.

Look how much attention JewGlass received and trust me, we are working up new concepts all the time.

So if my boring web development company can use a boring religion to make buzz and get links, I bet your company can do the same.

Come up with a wild software idea, be it an app, glass software, web site tool, a nice piece of content, or something else. Do it, take the risk and let's see if it pays off.

So yes, boring sites have a tough time getting links. For a boring site to get links, you need to create some life on the site.

Forum discussion at WebmasterWorld.

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Comments:

Thomas

06/10/2014 01:12 pm

im not a religious fellow, but i thought the apps you made were brilliant, especially for glass so early in the game.

Barry Schwartz

06/10/2014 01:16 pm

thank you :-)

Alexander Hemedinger

06/10/2014 01:30 pm

Barry = THE MAN

bowetech

06/10/2014 01:39 pm

I realize that even in this post rustybrick.com got some good link back :) smart !

Sha Menz

06/10/2014 01:51 pm

Hi Barry, Another thing to remember is that your product doesn't have to be the the star that brings the crowds in for your company! Maybe it's a mascot, (like Geico's Maxwell the Pig and the Gecko, or Moz's Roger Mozbot) that has people sharing every little thing they 'do'. Maybe it's an employee in your company who is the oracle on widgets and can answer any widget question a customer can imagine. Maybe it's just the way you treat your customers that has them (and others) sharing their delight with the whole world like Fairmont Hotel guest Gord Relf https://ca.news.yahoo.com/blogs/good-news/guest-pillow-fort-request-fulfilled-fairmont-hotel-winnipeg-182329599.html (Run a search for "pillow fort hotel request" to truly understand the impact a few dollars worth of snacks, a tiny bit of staff time and a whole bucket load of giving a damn can have on your business) As you have shown with your own example above, doing things that solve people's problems and touch their lives don't even have to really be about the core product.

Wendy Kirwan

06/10/2014 02:37 pm

hey, since when is Judaism boring?! :)

Fedor

06/10/2014 04:49 pm

Make widgets sexy. Crime and sex sells, what people don't often realize is how sick we humans are and you need to take advantage of it. So, not only how to avoid crime but how to use widgets as a self defense weapon, survival situations, can you cook with widgets while wearing a bikini? Can you make furniture out of widgets? Great, put some nice looking girls on it and take a picture. Do widgets burn? Make a huge fire out of widgets and put it on youtube. Blenders are boring but how many people watch those videos of them blending random stuff? Millions.

Andy

06/11/2014 07:48 am

Thats exactly the point, Barry would tell you now to think about the box to get free links, however you won't be the first with a travel site to think about the box. Your best chance is to buy a study for 10k US$ from a renowned market analysis agency in order to drive links to that article. Otherwise you'd be better off buying some links for a hundredth of this cost and hope to not get caught.

DaveKeys

06/11/2014 05:04 pm

The idea of niching is excellent. The idea of requiring every business owner to become media and content providers can be a little tough to accept. Having to become an entertainer, Journalist or educator in the marketplace for the sake of the search engines is a little bit of a stretch for them. But, that is the reality that we deal with now.

Jamo

06/11/2014 05:17 pm

Should 'boring web development company' really be considered a dangerous or risky link? This has all become too much . . .

Search M.D.

06/13/2014 03:28 pm

I am a little disapointed in you Barry...

Joshua

06/15/2014 05:54 am

Boring sites shouldn't get links... However, being charitable goes along ways in driving links, but positioning the story so your company does not sound like a PR stunt oftentimes can be tricky.

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