Google Analytics & Webmaster Tools Integration In Our Future?

Feb 9, 2011 • 8:19 am | comments (4) by twitter Google+ | Filed Under Google Search Engine Optimization
 

google-analytics-webmasterThis week, Google announced on the Google Webmaster Central blog that they are allowing you to link your Google Analytics account to your Google Webmaster Tools account.

The linkage is not related to Analytics verification option within Webmaster Tools, but more related to linking your Analytics reports in the Webmaster Tools reports.

Currently, all this linkage does is add a link from the "Links to your site" page in Webmaster Tools to the Google Analytics Referring Pages report within Google Analytics. It does not show the Analytics data within Webmaster Tools, just gives you a link directly to that report. Here is a picture:

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Vanessa Fox has high hopes that this is an early sign of future integration of the two platforms. She said she already has tools internally that bridge the two data points into a single report. Vanessa said:

Google Webmaster Tools and Google Analytics (or any analytics) data are great together. I’ve built software that we use at my company to integrate this data for better insights. This integration could be built directly into Webmaster Tools. That the user interface now features a way to link the two together could mean that the way is paved for this type of integration.

But are Vanessa's hopes too high reaching? A link in Webmaster Tools to Analytics is a lot simpler than incorporating the data into Webmaster Tools. Further more, if Google is already thinking that this would be useful, hence the link they added, wouldn't they just incorporate the data in webmaster tools if it was more useful? To me, this is a sign that this is all we are going to get for a while. Of course, we have APIs, so you, like Vanessa, can make your own report mashups.

For more on adding the link between the two, see the Google blog.

Forum discussion at Sphinn.

Update: I am happy to be wrong here, at least, I am now expecting deeper integration between the two products in the future.

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Comments:

ROI

02/09/2011 11:36 pm

I live in hope! It's a promising first step and acknowledging that using the two data sets together will bring greater insights so I hope that Google is considering pulling some of the data together from a better usability point of view... we'll see I guess.

SEO Agency

02/10/2011 12:29 pm

I use both reports when analysing websites. Future integration would be a logical step. This loose link up is a start and I suspect if there is a high take up further integration could creep in.

Swellman

02/11/2011 09:55 pm

Seeing links in webmaster tools and comparing referral data in Analytics will give everyone some great data to ensure they are building the right kinds of links. If the links you're building aren't bringing any traffic then they probably aren't very good...

aluminium2011

03/09/2011 11:36 am

Like this happen really easy to access everyone.. I expect that one.. Aluminium Kozijnen

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