Google: Unlinked URLs Use For Discovery But Not Ranking

Sep 12, 2013 - 9:08 am 25 — by

robot turtleI apologize for missing this a week ago, when I was sitting in the Google hangout where Google's John Mueller went on record that Google uses unlinked URLs or domains in body content as a way of discovering new content and pages.

John Mueller, a Google Webmaster Trends Analysts. said in a video 47 minutes and 32 seconds in (I was distracted with something else), that Google uses these URLS, even though they are unlinked, to discover new pages. It does not influence rankings but it does influence discovery.

Here is the video, skip to 47 minutes and 30 seconds in:

Credit goes to ignitevisibility.com for spotting this first.

Also, Dan Petrovic tested this a year ago and came to the same conclusion.

Forum discussion at Google+.

Image credit to ShutterStock for robot turtle.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11

Nov 12, 2026 - 2:55 pm
Google

Google Search Gets Massive Upgrade With Gemini 4 Hydrogen

Nov 12, 2026 - 1:20 pm
Google Search Engine Optimization

New Google Help Doc Explains How To Identifying Traffic From Google Search

Nov 12, 2026 - 12:08 pm
ChatGPT Ads

OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters

Nov 12, 2026 - 11:38 am
Search Forum Recap

Daily Search Forum Recap: November 12, 2026

Nov 12, 2026 - 10:00 am
Google Ads

Google Ads New Invalid Traffic (IVT) Overview Card

Nov 12, 2026 - 8:00 am
Previous Story: Google AdSense New Formats: Blue Circle Arrows & Cleaner Spaced Ads