Google: Unlinked URLs Use For Discovery But Not Ranking

Sep 12, 2013 - 9:08 am 25 by

robot turtleI apologize for missing this a week ago, when I was sitting in the Google hangout where Google's John Mueller went on record that Google uses unlinked URLs or domains in body content as a way of discovering new content and pages.

John Mueller, a Google Webmaster Trends Analysts. said in a video 47 minutes and 32 seconds in (I was distracted with something else), that Google uses these URLS, even though they are unlinked, to discover new pages. It does not influence rankings but it does influence discovery.

Here is the video, skip to 47 minutes and 30 seconds in:

Credit goes to ignitevisibility.com for spotting this first.

Also, Dan Petrovic tested this a year ago and came to the same conclusion.

Forum discussion at Google+.

Image credit to ShutterStock for robot turtle.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 14, 2025

Nov 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

Nov 14, 2025 - 8:01 am
Google Ads

Google Ads Advertiser Suspension Improvements: Faster & More Accurate

Nov 14, 2025 - 7:51 am
Google Ads

Google: Don't Close Your Google Ads Account To Make LSAs Work

Nov 14, 2025 - 7:41 am
Google

Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

Nov 14, 2025 - 7:31 am
Google Ads

Google Ads Brings Brand Inclusions To Standard Shopping Campaigns (NOPE)

Nov 14, 2025 - 7:21 am
 
Previous Story: Google AdSense New Formats: Blue Circle Arrows & Cleaner Spaced Ads