A Google Update Kicking Into Gear Now?

Jun 5, 2013 • 9:07 am | comments (102) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Update BrewingAs I mentioned in our monthly Google webmaster report this morning, it seems like there is an uptick in chatter around a possible Google update kicking off this morning. It is extremely early but I've received emails, tweets and other correspondence of a possible Google update.

In addition, the WebmasterWorld thread has some renewed discussion around changes in traffic and search results and both SERPmetrics and especially SERPs.com show volatility in the Google search results. And MozCast just updated showing incredibly high changes in the Google search results.


mozCast June 5


SERPs June 5

SERP Metrics:

SERP metrics June 5

So it does seem something is going on based on all the signals I am following.

Did you notice an update? Have your rankings changed?

Forum discussion at WebmasterWorld.

Update: Google will not comment on this update.

Previous story: June 2013 Google Webmaster Report


Faizaan Khan

06/05/2013 01:12 pm

Yeah !! Have observed keywords went down .. Two word query improved long tail went down and Google Dancing at its Peak !!


06/05/2013 01:16 pm

No changes here.

Andy Kinsey

06/05/2013 01:29 pm

some flux since this morning, though could just be a google dance / refresh of penguin 2.0

Jacek Wieczorek

06/05/2013 01:30 pm

Nothing special in Poland yet.

Larry Page

06/05/2013 01:45 pm

Again Matt Cuttone did not make homework and his mother is punishing him. Suffer SEOs suffer!

Chase Anderson

06/05/2013 01:50 pm

Lots of movement - positive from what I'm seeing.

RentalLease Agreement

06/05/2013 02:03 pm

Guessing panda related


06/05/2013 02:04 pm

No change


06/05/2013 02:07 pm

yup some positive movement seen in SERP


06/05/2013 02:22 pm

There has definitely been movement over the last 2 days, we normally always see a rise in traffic just before a hit. However the traffic increase has held, we are seeing about 50% more traffic!


06/05/2013 02:24 pm

Algorithmic flux is running rife in the shire.

Akora Nikesh

06/05/2013 02:24 pm

This is a clear case of Google operating Ricochet Rabbit

sun tzu

06/05/2013 02:24 pm

at the age old pond a frog leaps into water a deep resonance silence........

A Specific Person On Google

06/05/2013 02:25 pm

What if Google was one of us, just a stranger on a bus...


06/05/2013 02:26 pm

There are a thousand hacking at the branches of evil to one who is striking at the root.

sun tzu

06/05/2013 02:28 pm

the penguin doth dance in the moonlight of rage but silence richocets through the serps of your mind

Jim Christian

06/05/2013 02:46 pm

All we are is dust in the wind dude... Dust... Wind... Dude..........

Lovers Smorgasbord

06/05/2013 02:50 pm

Carry on my wayward son There'll be peace when you are done Lay your weary head to rest Don't you cry no more

sun tzu

06/05/2013 02:50 pm

Very insightful Jim , Dust in the wind carries only the authority fate has bestowed upon it, how we choose to guide the dust through the meanders of life, against the power of fate , is down to us and us alone


06/05/2013 02:51 pm

I like Penguins


06/05/2013 02:52 pm


Jim Christian

06/05/2013 02:53 pm

Are you a personage of historical significance? If so, how would YOU like two tickets to Water Loops! Home of the most EXCELLENT water slides!


06/05/2013 02:54 pm

Watch out for A Specific Person On Google's dark passenger Sun Tzu

Barry Schwartz

06/05/2013 02:54 pm

I find this cute but can be get on topic?

Jim Christian

06/05/2013 03:27 pm

Ok ok... there is definitely movement in the U.S., Australia, India. Looks like a reversion of our gains from last week, perhaps a little fine tuning on Google's side.


06/05/2013 03:35 pm

Guess it's Panda related. We saw similar movements two weeks before Penguin hit. Is it a sign that Penguin finally becomes a monthly-refreshing algorithm? If so, Google finally understood how to fight spam. The once-a-year Penguin updates/refreshes just got the spam activity out of control. Spammers just waited for an update to go crazy with spam right afterwards in order to have a good ride for many months. A monthly refresh would put that into an end.

Mariusz Kołacz

06/05/2013 03:36 pm

@Jacek Wieczorek, I have two sites who dropped slightly, from about 2 june something going on in Poland.


06/05/2013 03:50 pm

There are a thousand hacking at the branches of evil to one who is striking at the root

Graham Ginsberg

06/05/2013 03:52 pm

How do you generate your graphics?

M Chaaban

06/05/2013 04:11 pm

Backlinks increase in webmaster tools. nothing more.


06/05/2013 04:13 pm

I noticed some small, but widespread, changes on Monday the 3rd too. Not so much me being pushed down as others seeming to pop up (Sites that were not on first page, now at #2 or #3). Maybe these are the first recoveries and not a new update? That might explain the timing.


06/05/2013 05:29 pm

update started on 3 then 4 june after the penguin2

Mohnesh Kohli

06/05/2013 06:29 pm

I have noticed changes and news and blogs URL Up


06/05/2013 07:34 pm

I guess Google no needs results The day is not far when results for any query will say "GOOGLE IS STILL SEARCHING"


06/05/2013 07:40 pm

I personally want to thank Google for demolishing our site in Penguin 1 then leading us on to believe recovery was possible...... After spending hours, rewriting site, removing links and spending thousands on the help, Penguin 2 was just a tease - yea were back in SERP's but 5+ pages deep with no traffic. Also have not moved in SERP's with stale wordpress and blogs ranking in front of our eComm site, LOL - Take this good advise and start a new site or just find a new job, don't fight the Penguin if your a small Biz = no recovery - Good Luck All!

josh bachynski (SEO)

06/05/2013 07:58 pm

this is not true - sure it's hard, but if you find an SEO who knows what they are doing, you can get your site back sooner and faster and better :-) i would be happy to explain but i am not allowed to solicit business here so I can't leave my email. Just know that some SEOs do know how to fix this - got to find one who has the experience / has done the research :-)


06/05/2013 08:12 pm

Alright just watched your YouTube on Penguin 2.0, your kinda nuts dude! "Panda and Penguin talk", really...... WOW buddy go outside every once in a while :)


06/05/2013 08:13 pm

Yeah, yeah ... One of the SEO tips : " You shall have no other gods before me. "

josh bachynski (SEO)

06/05/2013 08:13 pm

i was planning on doing just that... getting steak and lobster!!!

FU Josh

06/05/2013 08:35 pm

shut the f up, worse than an ambulance chaser.


06/05/2013 08:45 pm

Hahahaha - watch this dudes YouTube vids LOL what BS! You are a SHMUCK..... Full of yourself, "I know exactly what Google is looking for" hahahhahha "I pitty the Fool!" said the late great Randy Macho Man Savage ---

Dr. Pete

06/05/2013 08:48 pm

Just a heads up that we're revising the MozCast temp for yesterday (June 4th) down to about 81 degrees F - still high, but not extreme. Whatever happened yesterday is only registering on certain data centers. I'm seeing this daily since Penguin 2.0 rolled out. Usually, the patterns across data centers are similar (some variation, but in a sensible range). The past week, DCs have varied wildly some days.


06/05/2013 09:04 pm

so you think removing links, and doing more "seo" is what gets you into a more popular state online post penguin? When you think like that , don't expect to go anywhere

josh bachynski (SEO)

06/05/2013 09:32 pm

well, anyone who quotes WWE is certainly a man of intellect and taste


06/05/2013 10:03 pm

Anyone tell you; you look like Seth Rogan? I heard Red Lobster is good...


06/05/2013 10:03 pm

so what do you suggest?

josh bachynski (SEO)

06/05/2013 10:34 pm

I *AM* Seth Rogan. And Batman.

Jim Christian

06/05/2013 10:54 pm

I think they are saying "get out" like film in something other than a telephone booth.


06/05/2013 11:09 pm

This is exactly what Google is becoming - a place to search for blogs and news sites. Can you blame them? All other sites compete against Google. Forums compete against Google+ communities, social media sites compete against Google+, shopping sites prevent Google from making money via Google shopping, comparison sites take exposure away from Google shopping and travel search, image sites take traffic away from Google image search and the list goes on and on.


06/05/2013 11:13 pm

That is deep. I so agree and I think this is the info that I have been looking for all this time.


06/05/2013 11:18 pm

They'd be broke.

Mahyar Tavafi

06/06/2013 01:06 am

I see some changes on some kewords. Mostley money related.

RentalLease Agreement

06/06/2013 02:18 am

The fact that you knew it was a WWE quote


06/06/2013 02:28 am

I am speechless, this algorithm is too low level, you can try in google.de query (louis vuitton taschen), you will find that all of a person 9. Info domain names jump blog monopoly, these results are not I want, how to explain, even LV official website are gone

Saroj Nayak

06/06/2013 05:08 am

Yes, Yesterday i was checking rank of some keywords. A little bit change on SERP. It may be a Panda refresh..


06/06/2013 05:48 am

Actually it was Mr. T that coined that phrase but you have to be old enough to have hair on your chest to remember that.

Justin Clark

06/06/2013 06:54 am

It's a very big discrimination here by the Google. If big brand like BBC, Mozilla make mistake they just got the penalty only on that specific page which is not according to Google policy and Google sent a mail to to big brand to correct this and fix this . But a small business make mistake even some other are doing to demote your site through the bad activities, Google penalized complete website on the name of panda penguin.....why google (Matt) why???...


06/06/2013 08:33 am

Lol everybody just speak for themselves here. Josh i agree that SOME SEO's knw what they are doing and can resolve this issue.


06/06/2013 08:34 am

focusing on your content, is it what viewers want to hear? and in turn bookmark and return to your site? once you have that then u can focus on some real SEO.

Alan Smith

06/06/2013 09:08 am

Ranking is stable for my website :)

Alok Patel

06/06/2013 09:10 am

Usually My ranking has been changes as I have concentrated over Social media sites and Content Optimization with unique and fresh content. I think they are more concentrating over social sites. Don't try to spam... Regards Alok


06/06/2013 10:19 am

From 750-1,100 online at once, to 150-225. Backlinks? None, 10-15 natural links. I think this is Panda related. But we also have a bounce rate below 25-30%. So not sure.

Gary Awasthi

06/06/2013 10:50 am

My projects ranking are down :(


06/06/2013 10:58 am

Some of the keywords that are hit by Penguin 2.0, now getting improvements.


06/06/2013 01:23 pm

Yes,I have seen some changes. 1 EMD site was rankings #1. Website is now not visible anymore in SERPS top 200


06/06/2013 01:34 pm

@bas me too


06/06/2013 02:13 pm

Out of sheer morbid curiousity, what is your website?

Doc Sheldon

06/06/2013 03:00 pm

Barry, I've seen some minor fluctuation in AU and US, but not much - just normal shuffling. Will keep an eye on it, though.

Writer Fox

06/06/2013 04:02 pm

Feels like the tremors before the big quake, and that will be the toolbar PageRank update which is about a month past-due. We won't know the true effects of Penguin on our sites until then. Barry, why don't you ask Matt what happed to the PageRank update?


06/06/2013 05:32 pm

thanks, interesting to see what comes of this.


06/06/2013 07:31 pm

mmmmmm - I'd like to make ur Bunny go BOOM :)


06/06/2013 07:50 pm



06/06/2013 08:13 pm

Pagerank toolbar update? What does that have to do with penguin or rankings?

Dick Pettite

06/06/2013 08:16 pm

You interested?


06/06/2013 08:21 pm

From what I can see, it looks like they dialed down the value of keywords in domain. Mozcast EMD and PMD metrics confirm this as well. Good update.

Christine Speedy

06/06/2013 11:09 pm

My traffic is way down and I've run the same SEO responsible web sites for years. It's devastating on small business. Even my wordpress blogs get no traction. Worse, when I search for things, I think the results are less accurate. Too much was eliminated.


06/06/2013 11:25 pm

from where did u get mozcast.com image

Juan Manuel Garrido

06/07/2013 03:12 am

Here we go again!

Danail Donchev

06/07/2013 10:10 am

Some of my clients rankings are down.

Manish Vats

06/08/2013 05:08 am

Rankings are going down also i noticed Linking has been removed of our website.

Manish Vats

06/08/2013 05:15 am

Yes Chaaban, Backlinks has been increased but ranking is going down.


06/08/2013 10:54 am

Yes. Today I went from 1st to 2nd page with the 3-4 keywords that were bringing me 90% of the traffic. Devastating :( Question: adding too much people on Google Plus can penalize a site? Because yesterday I added quite a lot of new friends, so I'm wondering if the two things can be connected. Because I didn't do anything else apart from this. Will things go back to normal?...


06/08/2013 12:27 pm

Really, its true

CubeScripts Media

06/09/2013 02:35 am

Same rankings on website that was hit by penguin last year, but it is slowly picking up. On other website I am receiving better traffic. I think it is too early to speculate anything.


06/10/2013 11:24 am

That's ludicrous...


06/10/2013 11:27 am

keywords that are hit by penguin???


06/10/2013 02:59 pm

My sites traffic has dropped through the floor since the 5th June 2013. Does anyone know what google has changed so we can update our sites accordingly?


06/11/2013 08:21 pm

Noticed a drop with some sites. Clean all your HTML errors in your webmaster tools and disavow any backlinks that will be picked up as spammy (blog comment links). Google is also re-writing your titles based on the keywords that drive traffic to that page. This means you may want a page title to read a certain keyword but if it gets more clicks via a different word then that will show. Naturally, that is a blow to your target keyword. Create a new page a be more specific per keyword. Internal link anchor text has also become more relevant so make sure that they optimized and you have lots of them. Site relationship... make sure your links come from related sites and that your google profile also has some good relationships (groups, following, etc). Good Luck!

Please help

06/12/2013 04:53 am

I went from 290k backlinks on my primary site to 37k backlinks. WTF? These are NON-SEO links. 100% organic. I'm off the front page and now on page 2. Any clue as to what might be going on? This is an 8 year old site and it's my primary business.

Mariusz Rymanowski

06/12/2013 06:42 am

Same here.. I went from 290k to 380 ... hoping its just a temporary thing :)


06/12/2013 03:39 pm

Does anyone have any news/update on what this update was? I work on a site that has never had any links built, all are totally natural and most are from respected sites within the niche and also from many editorial sites. I have been concentrating on creating unique content for the blog and our rankings have been improving steadily over the last few months then all of a sudden on the morning of 6th June BAM 50% lost traffic.


06/13/2013 06:58 am

Hey, I have 2 sites. Both has similar link pyramids + high PR links. I has gone down and another has got boost in traffic for long tail keywords. Site that got hit is a EMD and another is not. Hope this helps... Thanks, Priyank.

Gregory Lancaster

06/14/2013 09:53 pm

I am in the same boat as you Matt. All original content, and now scrapers rank with my content on page one while I lost the majority of my rankings. Its really maddening.

Gregory Lancaster

06/14/2013 09:54 pm

If you find out please let me know too, Id love to know.

Gregory Lancaster

06/14/2013 09:54 pm

That has nothing to do with it, I dont have anyone on my google plus and I had all first page rankings. I lost them all.

Daniel Benny Simanjuntak

06/21/2013 03:59 am

I hope many website get good page rank! :)

Dhiraj Das

07/10/2013 11:04 am

Can see improvements in ranking of few keywords for http://linktons.com, probably going in the correct path :-)


08/07/2013 06:45 am

On july 10th My website dropped from #3 to nowhere with my main keyword ( the item that I sell) it is a 12 year old established website that had the #1 ranking for the keyword for 8 years straight until nov 2012 when it dropped to #3 . Now with no main keyword to be found on google for my site , my business is down 90% and it's my sole source of income for the last 12 years . It's basically the same as being fired . I made some slight changes and now a month later , nothing has changed . What should I do ? Please help

Christine Speedy

09/30/2013 08:35 pm

All is good again. I think the key was adding and updating google+ profile and related. A little more privacy had to be given up.


10/15/2013 04:36 pm

Hi Christine, you think this is what sorted the problem? Can you expand on what privacy had to be given up as I am pretty certain my google+ is fully open.


10/15/2013 04:38 pm

Hi Gregory, Has you site visits improved? did you find out what the issue was?

Christine Speedy

10/22/2013 10:02 am

That's my point. I didn't want to create and or market a Google + profile.

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