Google Universal Analytics

 

Google Universal AnalyticsGoogle has announced they've opened up the beta for Google Universal Analytics to all Google Analytics publishers.

What is Universal Analytics? It is what it means. One analytics application to bridge your desktop users, mobile users, mobile apps vs mobile sites, and all other devices into one. This way you can measure the true ROI of your campaigns through the purchase buying life cycle.

Google said here are the benefits:

  • Understanding how customers interact with your businesses across many devices and touch-points,
  • Insights into the performance of your mobile apps,
  • Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
  • Improved latency on your site by reducing client-side demands.

To use this, you need to install the new analytics.js code snippet. You also need to use the appropriate SDKs for the mobile apps. There are more details on the Google Analytics Blog.

One person jokes in the WebmasterWorld forums, "cool so if I get some clicks from Mars will that now be covered?" Don't joke, who knows, maybe one day.

Forum discussion at WebmasterWorld.

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Comments:

chatmeter

03/25/2013 06:18 pm

I think this will be really helpful. With the rise of mobile search, it will be interesting to see what percentage of people are accessing our site (www.chatmeter.com) from which platforms. We use Google Analytics already, and will be sure to get this going once it is launched!

Yasmeen Smo

03/26/2013 08:32 am

Thats really Good. But not amazed of the features because we know about google mind.

David

03/26/2013 10:18 am

Great to see Google giving webmasters more insights on a granular level as to what exactly is happening on their sites.Like said below mobile search is on the rise, and this should make things falls nicely into place for any business in the mobile space. @chatmeter:disqus Sorry to say this but I think by just mentioning your site URL in your post, screams spam, no wonder you got a down vote.

Soni Sharma

03/26/2013 11:34 am

I have implemented new code in my website ( http://www.soniseo.com )

or zilberman

03/28/2013 06:58 am

Yes, Google wants to level all the advertising branches into 1 top profit channel - aka. Getting all ads to be on desk cpc level and now they will integrate all the analytics data to backup the 'one world' view they are trying to set. Though I do think that also as media consumption has been changed and part of it in the way we consume it - tablets/smartphones/smart TV's that we as sells and webmaster need to adjust ourselves, maybe not only in the ux responsive way but on the basic way people are interacting with our sites and let's hope those new tools will help us figure out the way to crack it

Ranu Jain Gupta

03/29/2013 03:35 am

Great, what an exciting announcement. Moreover, it is not just easier but also away from the standard Google Analytics cookies and rather uses universal tracking IDs. Not sure if we can get the new tracking code along with the old one at the same time. Well, we must appreciate G for giving most of the premium features for free.

chatmeter

04/05/2013 06:16 pm

I'm not spam. We are genuinely curious to see what percentage of people are accessing our site from mobile. Maybe someone on their mobile device will see this and check us out.

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