Google Universal Analytics

Mar 25, 2013 - 8:59 am 7 by
Filed Under Web Analytics

Google Universal AnalyticsGoogle has announced they've opened up the beta for Google Universal Analytics to all Google Analytics publishers.

What is Universal Analytics? It is what it means. One analytics application to bridge your desktop users, mobile users, mobile apps vs mobile sites, and all other devices into one. This way you can measure the true ROI of your campaigns through the purchase buying life cycle.

Google said here are the benefits:

  • Understanding how customers interact with your businesses across many devices and touch-points,
  • Insights into the performance of your mobile apps,
  • Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
  • Improved latency on your site by reducing client-side demands.

To use this, you need to install the new analytics.js code snippet. You also need to use the appropriate SDKs for the mobile apps. There are more details on the Google Analytics Blog.

One person jokes in the WebmasterWorld forums, "cool so if I get some clicks from Mars will that now be covered?" Don't joke, who knows, maybe one day.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Google Discontinues Blocked Sites After Months Of It Not Working