Are You Too Dependent On Google Traffic?

Jan 8, 2013 • 8:43 am | comments (16) by twitter Google+ | Filed Under Google Search Engine Optimization

Google IndependenceBetween all the new Google updates such as Penguin update and the constant Panda updates. Let's not forget the EMD, Page Layout and DMCA updates - many online businesses have found themselves without traffic, customers and without the ability to pay rent.

Many of these sites depended almost 95% on Google traffic to get their visitors and ultimately their customers. When Google updates their algorithms, which they do fairly often, you are at risk of losing your business.

We've, as many people, have been preaching this for years. You should not solely rely on Google traffic to fuel your business. You need other channels for visitors, customers and to make a living.

A WebmasterWorld thread talks just about that.

Either find other traffic sources or customer acquisition sources or your are setting yourself up to be in big trouble. All major businesses look to diversify their businesses. You should also.

Examples include building out mobile apps, looking for social traffic and some old fashion word of mouth. Some people have day jobs and work on their web sites as secondary jobs. Some people have multiple web sites in totally different niches.

What do you do to diversify your online business income? How dependent are you on Google traffic?

Here are the traffic sources for this site:

traffic sources

I bet my Google traffic percentage would be a lot higher if I wasn't so stubborn but hey - maybe I am being proactive about diversifying my traffic? Just kidding.

Forum discussion at WebmasterWorld.

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01/08/2013 01:52 pm

I'm surprised Google is only 39% Barry, but that's good if it goes away! I bet most sites have much higher percentages.

Barry Schwartz

01/08/2013 01:53 pm

Honestly, that makes me happy.

Steven Lockey

01/08/2013 03:17 pm

The number of times I tried to get this through to a few of our clients..... It tends to be either/or in my experience, either no SEO at all or totally reliant on Google organic (with maybe a bit of PPC on the side)

Jon Loomer

01/08/2013 06:00 pm

82% of my traffic is from Google. I'm not necessarily comfortable with that, but I feel I'm doing what I can to get referrals from email, Facebook, Twitter, Google+, YouTube and Pinterest. It's a bit scary, but not always a clear path to change it.

Michael Martinez

01/08/2013 06:32 pm

I go directly to SE Roundtable every day -- have been for years. Sometimes I find an article here through search but I'm a loyal visitor. Barry does it right.

Barry Schwartz

01/08/2013 06:35 pm

Michael is on the payroll. I pay people to visit this site. It is a good source of traffic. ;-)

Jaan Kanellis

01/08/2013 11:08 pm

Doesn't everyone feel that Google is the 800lb gorilla and trying to get more traffic from other sources is difficult to sway this "dependent" %?


01/09/2013 01:06 pm

Barry, kudos to you for sharing your stats with us. Your Google share is 40%, mine is 60% so I guess I am a G junkie. Still, some sites have over 75% and one wrong move is a death sentence. So this article is a good reminder that we all should look for other sources.

Lord of SEO

01/09/2013 01:35 pm

That's not stubborn, that's their rules, they don't own the internet. Fuck Larry Page Vive la révolution!

Lord of SEO

01/09/2013 01:36 pm

Google plus seems a pointless venture.


01/09/2013 02:34 pm

Think myspace when you thing of google +

Seo Hop

01/09/2013 06:28 pm

the webmaster world link doesn't work


01/10/2013 11:02 am

The content is key to the dependence, most product sites will be dependant on google others with shareable content rely on social traffic

Coffy Group

01/10/2013 12:29 pm

Spot on, Barry. Diversified strategies should be upheld if you really want to see positive results in your marketing efforts. Considering that Google's always trying to change something, you'd really be setting yourself up to fail if you only rely in the traffic they send. Thanks for the read and sharing your data with us.

Matt Graves

01/11/2013 02:45 pm

2012-01-10 >> Dead Link Still for webmaster world??

Matt Graves

01/11/2013 02:45 pm

Dead webmaster world link??

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