Google's Latest PageRank Update Breaks, Back To PR 10

Jul 18, 2011 • 5:47 pm | comments (38) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google PageRankThree weeks ago, Google conducted a toolbar PageRank update that caught the eyes of most webmasters and SEOs more so than a normal toolbar PR update.

Why? Well, because Google's own PageRank on was lowered to PR9. Well, today, Google pushed out a PageRank update to fix the problem and Google is back at a PR 10.

Google PageRank 10 Fix

The thing is, this update was not related to Google's own PR dropping a point. At least I do not think it is. Because if it was, Google would have pushed out the update the day of this PR update back in June.

So why the urgent update? Was it because webmasters and SEOs were losing trust in PageRank, which I published this morning? Nah - Google doesn't take my stories here that seriously.

Instead it was because, I believe, Twitter's PR was a PR 0 and Google didn't want people to think that Google downgraded Twitter's PageRank manually because of contract deals breaking between the two. Of course, that is my interpretation, maybe a bit exaggerated.

Google sent me a statement minutes ago explaining why's PR was a 0 this morning:

Recently Twitter has been making various changes to its robots.txt file and HTTP status codes. These changes temporarily resulted in unusual url canonicalization for Twitter by our algorithms. The canonical urls have started to settle down, and we've pushed a refresh of the toolbar PageRank data that reflects that. Twitter continues to have high PageRank in Google's index, and this variation was not a penalty.

So Twitter is back at a PR 9:

Twitter PR 9

That is also why I have been getting hundreds of comments, emails, tweets about there being a PageRank after 8am (EDT) today.

Several threads at Google Webmaster Help, DigitalPoint Forums and WebmasterWorld are discussing the recent update.

So yes, this is an usual update from Google - to update the PageRank values of sites weeks after pushing out a toolbar update. Again, no need to look deeper into it, in my opinion.

Forum discussion at Google Webmaster Help, DigitalPoint Forums and WebmasterWorld.

Previous story: Daily Search Forum Recap: July 18, 2011


Jenny Lynn

07/18/2011 09:56 pm

I knew it wouldn't stay at a 9 very long. It did make me do a double take when I first noticed it.


07/18/2011 10:01 pm

AArrgghhh and I just got to updating my directory ebook after the previous update! Good thing I have not released the update yet

Jeff Yablon

07/18/2011 11:25 pm

Assuming it didn't happen "Accidentally", here's the likely story: by making themselves appear to be subject to the same whims of search ranking as everyone else, albeit temporarily, Google has ammunition against the ongoing government anti-trust investigations into their operations. Clever, actually.

SEO Services

07/19/2011 06:02 am

Well, this update from Google is in favor of me. because it improve the PR of my site from 3 to 4 today.


07/19/2011 08:39 am

The June update put homepage down to 4 and inner pages down to 3, nice to see this morning that hp is back at 5 and inner pages back at 4

john lewis uk

07/19/2011 08:51 am

Don't you think that Google PR loosing trust as now its keep on changing again and again. We can see the example of twitter its PR dropped to zero from now and then again it came back on 9 from zero. So don't know what the hell is going on now a days??

Internet Marketing

07/19/2011 09:54 am

Yeah,i noticed this change on this morning. Many people thought that why the page rank was showing "0" for twitter in page rank toolbar. Finally it is fixed.

Matthew Anderson

07/19/2011 11:25 am

Very strange - it is a complete update too as many of my competitors sites have dropped in PR.

Dr. Michael haley

07/19/2011 11:31 am

I am stumped. My awesome aloe site back to a zero? In fact, most of my sites declined back a rank or two after increasing with the last page rank changes. It's more like Google's page rank went back to the old algorythms. Only not all sites are the same as their prior numbers. Hmmm.

Pravin Gupta

07/19/2011 11:38 am

yes ! ! Google Page Rank Update on 18 July 2011 ! ! But, any one no think after 20th day update Google Page rank ! !  I am getting a +1 Pr  ! !  ! Thank You ! ! 

SEO Freelancer

07/19/2011 11:40 am

I don't think it is fair to update Google's PR within 20 days of mass PR update.

Dan Whitehouse

07/19/2011 11:48 am

Unchanged at 5. But I did notice a few sites that were awarded a higher PR, now they are back down to what they were originally. Must have had quite a few errors..

A.Naresh Reddy

07/19/2011 12:28 pm

On June 27, my site got page rank 3. Today site rank pr dropped to 1. I don't know what happend to site.

Car Check seller

07/19/2011 03:11 pm

I saw one of my sites jump from pr2 to pr3 only to notice it has now dropped back to pr2 again. Looks like Google have gone back to previous algo whilst they fix the problems. Personally I don't care about PR as long as my sites continue to rank well and more importantly make me money.

SEO Scotland

07/19/2011 05:59 pm

I'm not sure that today's update is a correction. I have sites with all inner pages with same PR as homepage and some sites with inner pages (with no backlinks) with higher PR than the homepage. 

El Secreto

07/19/2011 10:43 pm

Well, after a couple of months (and my fist attempts to IM) I got a couple of sites with more than a PR 1, so I'm thankful for this change ;) 

eurostar deals

07/20/2011 08:08 am

Well!! It is quite strange that second major Page Rank Update Occurs with in the Month and Google Home Page Pr Back towards it normal position.. Some of other major sites regain their page ranks while some of the major sites lost their PR!!

Bryan Hadaway

07/20/2011 10:35 am

With the original PageRank update I got bumped from 3 to 6 and then down to 2 with this new update. Like you said many other people are experiencing this. I think they were trying some experimental new algorithm adjustments that didn't work out so well. Then when attempting to correct a few of us got screwed over. Not all of us exactly being Twitter we'll have to likely wait another 6 months to hopefully get our PageRank fixed. Thanks, Bryan

Graham Ginsberg

07/20/2011 12:18 pm

And thats my point exactly. This is way too fishy and doesn't appear to be sincere on Google's part.

Matt Simpson

07/21/2011 03:07 am

I had the exact same hickup as car seller - a false " Yes up one " momento only to discover the " sorry pal " moment - anyhow thats what we are here for to keep on trying to get to the top

Mike Kalil

07/21/2011 04:06 pm

It looks like they

Mike Kalil

07/21/2011 04:07 pm

It looks like they simply went back to the way it was before the previous PR update to me. Google is back at 10, CNN is back at 10, etc., etc. All of the sites I monitor - I don't watch PR that closely, but I still keep tabs on it - have the same exact PR they before the last update.

Bryan Hadaway

07/22/2011 02:22 am

I think they paid a lot of special attention to the big sites including Twitter that actually went down to 0 for a short time. For me, all my sites but 1 retain the original PageRank boost. Hopefully it's not merely a matter of time before they get to the rest :( and kill their PageRank. Thanks, Bryan

Digital Consultancy

07/24/2011 09:58 am

Any ideas why my PageRank would of jumped to 3 in the update a few weeks before then down to 1 with this new emergency update? The link footprint is the same.

Bryan Hadaway

07/24/2011 10:07 am

Yes, Google's initial PageRank update was a little ambitious and they've gone back and corrected quite a bit including devaluing links to our websites which would naturally lower PageRank. I just got knocked from a 6 to a 2. I wouldn't be surprised if we saw a 3rd update in the coming weeks. We talked about it until we were blue in the face over at the official Google forum: Thanks, Bryan

top seowork

07/27/2011 02:24 pm

even i got happy that my sites PR jumped 2 fold with in a night and yesterday i noticed its back at its position.... is their any chance to get positive updation on PR algo?????

Bryan Hadaway

07/28/2011 12:31 am

I thought it was explained pretty well already? Alright, I'll give it a go. I've mapped out everything in as much detail as I can here: Thanks, Bryan

Bill Baugh

08/08/2011 02:58 pm

I'm Reduce FOGs finally up to a one. Guess I have a long way to go - LOL

Bryan Hadaway

09/12/2011 04:54 am

I think what happens is that an Authority site, say like Wikipedia is just going to also have really good PageRank anyways. They're not necessarily connected. PageRank is just one of around two hundred different factors of your site and how it's indexed and performs in the SERPs. In the end we just have to ignore PageRank (for the most part) and focus on bettering our websites. Thanks, Bryan


10/06/2011 06:46 pm

October 6th new update :S


10/06/2011 07:29 pm

Hey... today again, I can't see page rank for any of the website. Even when you try to see page rank of google, it displays zero or not available. Any idea, what is wrong here? My latest post:- TechSpacia Announces Top Commentators Award

Bryan Hadaway

10/06/2011 07:34 pm

It's because Google updated the query URL for getting PageRank. Whatever tool you're using needs to be updated. Thanks, Bryan

Christian D. H.

10/07/2011 08:54 am

Here is a How To on how to fix Google PageRank for SeoQuake and more updates will follow:


10/18/2011 09:36 am

The new PageRank Toolbar values were calculated only few days after the previous update, that is between 12th and 15th of May.  As many of you noticed some of the PageRank values don’t make sense (high values on few fresh internal pages, dropped values on homepages etc) and thus one could expect that more minor changes are on the way.


11/09/2011 03:34 am

how to page rank highly mark


11/23/2011 12:35 pm

The criteria used for page ranking is sometimes weird.

Education Grants

12/27/2011 12:49 am

Have I been so busy working on content that I missed all of this?  Wow.  My readers have been sending me so many info requests that I have been out of the SEO loop over the last few months and I miss something as nutzo as a PR Misfire of sorts.....sheesh.  Thank god someone wrote about it so I could read it nearly 2 months later at


01/05/2012 06:03 am

Why my page rank is 0, mywebsite is

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