Google Title Tags Measured By Width Not Character?

Jan 4, 2013 • 7:35 am | comments (18) by twitter Google+ | Filed Under Google Search Engine Optimization

title tag CTRI missed this but it appears the title tag length in the Google search results is not necessarily measured by the number of characters but the width of all the characters together.

There are blog posts on this by Chris Turner and older posts from a year or so ago from SEOmofo.

They say it is not about the number characters but the width in pixels of those characters together.

How long can it go? Estimates are about 584 pixels wide, which can be over 107 characters.

SEOmofo has a bookmarklet that does the counting for you.

This is why Google shies away from giving a specific number of characters on the title tag. It is not about the number of characters but what is best for the searcher ti click on.

Forum discussion at Google Webmaster Help.

Previous story: Google Wins: Google's FTC Antitrust Case Closed


A. Chris Turner

01/04/2013 02:01 pm

Thanks for the mention. I'm hoping to get something definitive from someone on the inside. It may seem trivial to some, but when you have sites covering a number of topics with over 1000 unique pages, titles matter.

David Eaves

01/04/2013 03:24 pm

When I worked it out a few years ago you could have upto about 148 characters. I will have to do some playing around to test this theory

Terry Van Horne

01/04/2013 10:30 pm

Lets make a distinction between what displays in results and is actually weighted as title. We have been a test for a few years.... and I can tell you this much it has 0 to do with what displays...Google intitle is the definitive test and I can tell you it weights way less than 148 characters in fact you can put as many as you like they will be indexed but only 80-84 chars or 10 words (not sure if counts stop words) will be **weighted** as title and that is what matters to SEOs... not what Google displays that only matters for clickability

Sebastian Miśniakiewicz

01/04/2013 10:49 pm

This tool do not show the truth in case of description. I made a test on this field. Am interested how does it look like for title...

Nikhil Gabda

01/05/2013 05:16 am

bookmarklet is not working :(

Harikrishna Kundariya

01/05/2013 07:48 am

Great post... basically it's working on pixel not on words... :) SEO mofo is good one & see the example given in the site :)

SEO Company in India

01/05/2013 09:33 am

Thanks for the mention mate, I used to earlier consider the maximum number of words that a title should contain as I have heard it so, is it that a title should contain maximum 70 character only??


01/05/2013 11:52 am

Ever since SEOmofo came out with the idea I've wanted to do some more research on it. This post kicked me into action, and I've done it. My money is strongly on 512 pixels. Here's why:

Narender singh

01/05/2013 12:14 pm

Thanks for the update.. But I think it should be 70 characters maximum.


01/05/2013 12:48 pm

Could you explain why?


01/07/2013 05:08 am

Thanks Terry for given a wonderful comment. thanks..

Nick Pateman

01/07/2013 09:15 am

Yep I spotted this when I found titles 'dotting off' when more words are bolded; making the sentence more wide.

Thomas Kane

02/06/2013 06:20 pm

Wow, nice. I have noticed a small variation around 63-70 characters depending on the text. SO this explains it perfectly.


03/13/2013 01:54 pm

That`s really interesting .. I`ve noticed some Title cut in the SERP now it really makes sense

Kristen Smith

08/23/2013 07:44 am

for long title tag how google manage because limit is 60 to 70 car...

Kristen Smith

08/23/2013 07:46 am

what about google display some long titles of in result then how google manage long title tag

Seo Rohit Kishore

11/20/2013 03:18 pm

After having a deep research, I have fabricated a tool to count the pixel of of a page title. Source:


01/07/2014 07:43 am

Google displayed first 70 characters of your title in SERP. Extra characters cuts off and are not displayed in SERP.

blog comments powered by Disqus