Google Title Tags Measured By Width Not Character?

Jan 4, 2013 - 7:35 am 18 by

title tag CTRI missed this but it appears the title tag length in the Google search results is not necessarily measured by the number of characters but the width of all the characters together.

There are blog posts on this by Chris Turner and older posts from a year or so ago from SEOmofo.

They say it is not about the number characters but the width in pixels of those characters together.

How long can it go? Estimates are about 584 pixels wide, which can be over 107 characters.

SEOmofo has a bookmarklet that does the counting for you.

This is why Google shies away from giving a specific number of characters on the title tag. It is not about the number of characters but what is best for the searcher ti click on.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Dashboards Available In Google Analytics

Sep 11, 2026 - 12:32 pm
Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Previous Story: Google Wins: Google's FTC Antitrust Case Closed