Google Title Tags Measured By Width Not Character?

Jan 4, 2013 - 7:35 am 18 by

title tag CTRI missed this but it appears the title tag length in the Google search results is not necessarily measured by the number of characters but the width of all the characters together.

There are blog posts on this by Chris Turner and older posts from a year or so ago from SEOmofo.

They say it is not about the number characters but the width in pixels of those characters together.

How long can it go? Estimates are about 584 pixels wide, which can be over 107 characters.

SEOmofo has a bookmarklet that does the counting for you.

This is why Google shies away from giving a specific number of characters on the title tag. It is not about the number of characters but what is best for the searcher ti click on.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Rolls Out Talk & Listen Version Of Search Live In Labs

Jun 19, 2025 - 7:51 am
Google Maps

Google Tests New Report Reviews Options For Local Listings

Jun 19, 2025 - 7:41 am
Google Search Engine Optimization

Google URL Structure Help Doc Updated

Jun 19, 2025 - 7:31 am
Google

Google Tests Swapping Site Name & URL In Search Snippet

Jun 19, 2025 - 7:21 am
Google Ads

Google Ads New Promotion Preview

Jun 19, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 18, 2025

Jun 18, 2025 - 10:00 am
Previous Story: Google Wins: Google's FTC Antitrust Case Closed