Google Rolling Out SSL Default Worldwide

Mar 6, 2012 • 8:23 am | comments (5) by twitter Google+ | Filed Under Google Search Engine
 

Google SSLLast night, Google announced they are rolling out the default SSL search behavior they introduced in October 2011 for Google.com to all their local domain names in the next few weeks.

This is a major deal for a few reasons.

(1) Google says it will make searchers searching more secure, which it will do.

(2) Google says they hope this encourages others to adopt SSL encryption more globally.

(3) It will strip out more of the search referral query data from your Analytics reports. This is a big deal for marketers.

That being said, ready or not, here it comes.

You can read my previous story about the pros and cons over here.

Forum discussion at Google+ and WebmasterWorld.

Previous story: Daily Search Forum Recap: March 5, 2012
 

Comments:

Usman

03/06/2012 05:47 pm

 I don't understand why Google has taken this step. I think it should be enabled only for those who are logged into Google. Otherwise we should be allowed to browse without SSL.

Martz Hobert

03/07/2012 07:27 am

For me this move by Google is good to secure the data of its users.  Good for users, quite a bad news for marketers.

Dewaldt Huysamen

03/07/2012 12:20 pm

Hit South Africa yay ;-)

Diego

03/07/2012 03:35 pm

Seeing it here in South America, intermittently, unless I am reading my logs wrong.

RapidSSL

03/23/2012 11:31 am

Now! it's time to making everything secure. It's really informative update Google SSL world now available! Thank for sharing it with Us!

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