Bug Or Feature? One Google Search Results For BBC Football

Feb 16, 2012 • 8:51 am | comments (6) by twitter Google+ | Filed Under Google Search Engine
 

Bug Or FeatureThis comes up every now and then but you rarely see it discussed at WebmasterWorld. A search result that leads to very few or a single search result.

A search for [bbc football] in Google UK simply returns one web page result, and it is from bbc.co.uk/sport/0/football. It is then followed by two universal results, including a video result from BBC and a news result from BBC. It is interesting to see something like this, here is a picture:

One Google Search Results

WebmasterWorld administrator, Tedster, said "Seems to me that Google feels the user intention for this query is VERY strongly oriented toward the BBC's coverage of football. I think it makes sense, taken in that context."

Do you really think this is done on purpose or maybe this is a weird Google bug.

I can see the rational for both, but I really doubt Google will limit their ten search results on a page to one or three on purpose.

Is this a bug or a feature?

Forum discussion at WebmasterWorld.

Image credit to Cross The Breeze.

Notice: I am pretty sure the comments below are not from Matt Cutts and are fake.

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Comments:

Adrian

02/16/2012 02:08 pm

My vote would be for feature. Google don't do bugs, do they? :-) It makes perfect sense given the search intent 'though interesting to compare results replacing BBC with ITV or Sky.

seowolf

02/16/2012 02:27 pm

At first glance, I would be inclined to call a "googlewhack". However, since we are discussing such a specific keyword and not some generic mumbo-jumbo, it's quite improbable. Moreover, I ran the same query through multiple proxies and it would appear that this one-result behaviour is only specific to UK-proxies. All of this leads me to believe that this is certainly not a bug, but rather a highly interesting local targeting feature.

Dan

02/16/2012 02:37 pm

Very strange! I'd be curious to see how many other queries return a similar page layout.  Page 2 for that search appears to be "as expected" though.

Stavros Macrakis

02/16/2012 07:50 pm

Looks like a feature to me, but the summary above is misleading at best.  Google is showing few results on the first page, but more results are available on pages 2+.

Ben Rush

02/17/2012 09:19 am

Looks like a feature and doesn't seem to be solely based on UK results. If you try other Google country results you get various other numbers of results below 10.

Alexander Chalkidis

02/17/2012 11:07 am

It could well be that the BBC actually PAYS Google to produce this result.  It is not often discussed but yes, Google, does accept money to tweak search results.

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