This comes up every now and then but you rarely see it discussed at WebmasterWorld. A search result that leads to very few or a single search result.
A search for [bbc football] in Google UK simply returns one web page result, and it is from bbc.co.uk/sport/0/football. It is then followed by two universal results, including a video result from BBC and a news result from BBC. It is interesting to see something like this, here is a picture:

WebmasterWorld administrator, Tedster, said "Seems to me that Google feels the user intention for this query is VERY strongly oriented toward the BBC's coverage of football. I think it makes sense, taken in that context."
Do you really think this is done on purpose or maybe this is a weird Google bug.
I can see the rational for both, but I really doubt Google will limit their ten search results on a page to one or three on purpose.
Is this a bug or a feature?
Forum discussion at WebmasterWorld.
Image credit to Cross The Breeze.
Notice: I am pretty sure the comments below are not from Matt Cutts and are fake.





Comments:
Adrian
02/16/2012 02:08 pm
My vote would be for feature. Google don't do bugs, do they? :-) It makes perfect sense given the search intent 'though interesting to compare results replacing BBC with ITV or Sky.
seowolf
02/16/2012 02:27 pm
At first glance, I would be inclined to call a "googlewhack". However, since we are discussing such a specific keyword and not some generic mumbo-jumbo, it's quite improbable. Moreover, I ran the same query through multiple proxies and it would appear that this one-result behaviour is only specific to UK-proxies. All of this leads me to believe that this is certainly not a bug, but rather a highly interesting local targeting feature.
Dan
02/16/2012 02:37 pm
Very strange! I'd be curious to see how many other queries return a similar page layout. Page 2 for that search appears to be "as expected" though.
Stavros Macrakis
02/16/2012 07:50 pm
Looks like a feature to me, but the summary above is misleading at best. Google is showing few results on the first page, but more results are available on pages 2+.
Ben Rush
02/17/2012 09:19 am
Looks like a feature and doesn't seem to be solely based on UK results. If you try other Google country results you get various other numbers of results below 10.
Alexander Chalkidis
02/17/2012 11:07 am
It could well be that the BBC actually PAYS Google to produce this result. It is not often discussed but yes, Google, does accept money to tweak search results.