SEOs Love The New Google Shopping Placement

Jul 5, 2012 • 8:15 am | comments (11) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google Shopping has switched to a paid model and with that, Google has been testing user interfaces for where to place these Google Shopping results.

The test that everyone is seeing now is placing the listings at the top right. Previously, Google Shopping results were mixed into the organic results, typically pushing down the core organic listings and giving Google merchants a preference.

Here is a picture of the new user interface for listing Google Shopping results:

Google Shopping Placement

So what you see here is that the organic listings now remain clear of other databases and that makes SEOs much happier.

Of course, those who were ranking well in the Google Merchant (Shopping) results previously are not happy the location moved and that they have to pay to be listed.

Forum discussion at WebmasterWorld.

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Comments:

Brent Rangen

07/05/2012 12:59 pm

I would challenge that CTR on organic listings will decrease. At least before you could outrank shopping results. Now it is 1/3 of the overall SERP. #comeonman!

Malcolm Gibb

07/05/2012 01:27 pm

I am still seeing product ads being mixed into organic SERP's in the UK. There is still the inevitable universal listings such as images/videos and products being mixed in which isn't fun as an SEO. I also agree with @google-822723af846702ce0a1b09c4b6b69845:disqus that CTR's could suffer as a result of increased product placement exposure like this. If you see what your looking for in a nice picture with the price underneath you are more likely to click on it than click on an organic listing.

Jonathan Bentz

07/05/2012 01:45 pm

SEOs love this? I know above the fold is kind of a relative thing, but on a lot of screens, above the fold is Adwords ads, Shopping ads, and Amazon. Kind of kills visibility.

Milania

07/05/2012 03:50 pm

Particularly when Google places almost all of their ads above the fold. :-)

Phil Don

07/05/2012 04:33 pm

@ Brent Rangen Google has been placing ads in the top right corner with pictures for quite a while now. They just weren't part of the Google Shopping. They were also placing google shopping results inline with organic serps when the ads with pics were showing in the top right. This will definitely help organic CTR if they basically remove the google shopping inline and move it to the top right. This moves all of the organic serps up on the page.

Brent Rangen

07/05/2012 05:39 pm

It all comes down to % of SERPs. The more it is monetized, the more aggressive placements will be. You know it's a relatively low showing per query right now.

Alan

07/06/2012 06:02 am

I am seeing the same thing as you.. here is the screen shot of paintball guns http://prntscr.com/bn75u

JIm

07/06/2012 01:35 pm

I dont think any SEOs love this....

Mark Oliver

07/06/2012 01:35 pm

Put the same proportion of ads on any other site and Google would drop that site's PageRank.

Christopher London

07/17/2012 04:29 pm

Brent is Completely correct. We've seen gradual decreases in organic traffic across the board for our eCommerce SEO clients ever since Google started testing the new Shopping model. This consequently has decreased CTR on organic listings for certain products and we've had to adjust our service model to increase client budgets allocated to PPC and product listings in order to raise CTR in those areas.

David J.

07/26/2012 04:07 am

I agree, but only to a point. Does it seem somewhat spammy on Google's part to put all those ads on their search pages? Sure. Does that make it okay to spam your own visitors with ads? Absolutely not. http://www.profromgo.com/how-to-build-backlinks-for-free/

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