Did Google's Schmidt Say Google+ Increases Rankings?

Feb 11, 2013 • 8:59 am | comments (19) by twitter Google+ | Filed Under Google Search Engine Optimization

Google+ LogoThe Drum has a sensational headline that reads Eric Schmidt confirms Google+ content is given search priority.

Eric Schmidt was the CEO of Google, now the Executive chairman of Google. So when he says things like that, it should mean something.

But what did he really say?

A Wall Street Journal blog post has snippets of what he said in his upcoming book "The New Digital Age". He said:

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.

This doesn't say anything specific to Google+. It does make sense that verified information should rank higher.

I don't think this quote means either:

(1) Content within Google+ is given ranking priority or

(2) Google+ makes you rank higher.

It means, verified information can rank higher.

Forum discussion at Threadwatch.

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Martin Oxby

02/11/2013 02:22 pm

Yes, that may be the case, but can you easily 'verify authorship' from Google's perspective using other profiles other than G+?

Matthew Marley

02/11/2013 02:27 pm

If you look at the original patent for author rank this also says that content linked with a profile will rank higher depending on how influential you are... i.e. Circles, engagement etc

Kevin Gerding

02/11/2013 02:53 pm

Since Google has a large marketshare, they can and do use their influence to "push" other products/services in a way that compels people to join or be left behind. Google+ does improve search results and often trumps relevance and quality. One must question whether verification of content, which still is subject to abuse, really holds a higher value then relevancy. Also, there are many that do not want their picture plastered all over the web for a variety of reasons. Is Google really saying if you want to rank you must forfeit your privacy? I find this quite disturbing.

Michael Martinez

02/11/2013 03:39 pm

No, it means he is looking to the future and that he EXPECTS verified authorship to have an impact. When did the proper use and meaning of "will" become so difficult for a reading public?

A. Chris Turner

02/11/2013 03:42 pm

I agree with that. I thought there were a few ways to verify authorship aside from Google+ profiles, but that is not the case. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

Prashant Bairwa

02/11/2013 03:57 pm

What if some body submit articles using different author name and Use google+ using different name.In this case will google not consider article submission by other author to give higher ranking ?Both are working for same website.

Jereme Thomas

02/11/2013 04:13 pm

This makes sense to me. One question I have with verified authorship is between the 'Author' and 'Publisher'. With blog posts it makes sense that the 'Author' is an actual person and the 'Publisher' is the business or site. But what about regular website page? Can the 'Author' be the bussines / site?


02/11/2013 07:32 pm

that schmidt selling his 45% of google stocks. So him created chaos now in serp to show best possibly financial results. Looks like coming soon google big news.


02/11/2013 08:10 pm

This might explain halfway why I was being REDIRECTED to a google plus profile instead of a site I was trying to get to. I don't know what the heck was going on, but top results from plus pages were diluting my results. boo.

Warren Lee

02/11/2013 09:37 pm

Yep, your not going to get personalized ranking preferences without first having a verified G+ profile tied to your content. So this is nothing new, this isn't the future of search, it's happening now! If you have rel author, or multiple G+, then the one with the largest group of followers in that circle will likely get more personalized rank improvements. Seems simple enough to me. That said, most of the personalized results I see are not super relevant anyway for what I was looking for, so it has a long way to go.

Guillaume Erard

02/12/2013 02:02 am

are there open source alternatives to GooglePlus-based authorship being either operational or in development?


02/12/2013 03:41 am

How Google can say that an information piece written by a verified profile user is more informative than a non verified profile user (If it will rank verified users above)?

Rahul Mishra

02/12/2013 12:22 pm

seems like, Google is forcing to use Google plus....monopoly

Michael Curtis

02/12/2013 03:15 pm

What's happening here is that Google don't have access to the social graph, since that data is currently mainly in Twitter and Facebook's servers. And since that data is potentially a far more accurate indicator of a piece of content's popularity than the link graph is, Google current blindness is potentially huge. So, it wouldn't surprise me in the least if Google began resorting to essentially bribery to get G+ out there, at least amongst the key influencers on the web. It'll work, too. I have all sorts of personal ethical issues with Google's attempt to identify us as individuals rather than simply measuring our output, but if a client says 'Do you recommend we setup Google+ and link our site?" I've got to say 'Yes' if it's genuinely going to drive more traffic.

George Patrick

02/15/2013 06:16 am

yes i do agree with you. it's a marketing strategy of google so people will buy G+.

Best SEO Company

03/15/2013 10:25 am

Very much clever idea from Google, to operate google+,it surely means, verified information can rank higher.

Robert Mangutl

11/26/2013 01:21 pm

and once they will know all privacy about us they can start to sale adverts and many other things

Robert Mangutl

11/26/2013 01:38 pm

Very good question, also I am having more website pages for the same profile account within the same niche. Will they be priorities by google which website should rank higher? Obviously if the same company has 10 websites they cant rank each on the first page.

Robert Mangutl

11/26/2013 01:45 pm

What verified information means for you? :D Just because I have got a Google+ account?

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