Google Cutts: Links From Press Releases Won't Help

Dec 26, 2012 • 9:18 am | comments (98) by twitter Google+ | Filed Under Google Search Engine Optimization

Press ReleaseAn old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases.

So you'd contract a press release distribution company and make sure that the content of the release have links to your web site. That release would hopefully be syndicated by other news outlets and those outlets will keep the links intact.

Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn't have a positive impact on your rankings.

Matt wrote:

Note: I wouldn't expect links from press release web sites to benefit your rankings, however.

Now, when you do press releases, it might get your web site in front of the eyes of bloggers, reporters and others, where what they write or link to may have an impact on your rankings. But the links within the releases themselves, Google says - they won't benefit your rankings.

Forum discussion at Google Webmaster Help.

Update: SEO Consult blog tested this and found that press release links do help with ranking. Interesting...

Image credit to BigStockPhoto

Previous story: Google: You're Not Indexed Cause Your Links & Server Are Poor


Sourabh Rana

12/26/2012 02:54 pm

YES, Cutts is right otherwise PRESS Release sites will be take Google in terms of revenue (jokes r part). The truth is that If links from PRESS Release sites will help the ranking so nobody will do "SEO" or "Social Media" just 7-8 PR in a month will take the ranking UP in google. CUTTS is rights :)

Joshua Butler

12/26/2012 03:28 pm

Thanks for posting the link. Very interesting posting by Matt on the help forums, however I think it may confuse some people. Matt isn't saying that press releases won't help. What Matt is saying is that press releases that are posted to press release sites without getting picked up by real news sites won't help. He's saying: links from press release sites won't help your rankings. So what do you do? Still do press releases, but make them newsworthy enough to get picked up by news sites. Getting links from industry news sites that have a long history (3 or more years old) are great links to get.


12/26/2012 05:51 pm

Nice share Barry! A press release should be newsworthy enough to get picked up anyway so it shouldn't change too much in terms of trying to get picked up. If you are paying for worthless news just for links then you should probably reevaluate your tactics.


12/26/2012 06:02 pm

Good share barry!! Not surprised to see it finally happening!! What do you think's next??


12/26/2012 07:01 pm

If we go by what matt says... we will soon reach to zero backlinks and no rankings. It may not work as backlink from anchor text but it has its value as citation. also PRs in good sites do get indexed quickly and do help in branding.


12/26/2012 08:10 pm

As a content development vendor that does hundreds of press releases every month, we constantly have to inform our clients that the actual "link juice" value from press releases like these are very low... but that's not the point. If you're using them this way, you're doing it entirely wrong. At any rate - this isn't even remotely news... unless we somehow got transported back to 2005. Here's a post on Cutts' blog from that year: Note this comment, in particular: "Boney, a legit press release can get you written up by reporters, or editors/sites may subsequently choose to link to your site. But the actual content of the press release itself doesn’t directly affect a site. For example, on hxxp:// those hyperlinks don’t help avatarfinancial.cxm (in Google)." Again - if you're using this type of mass distribution for link juice, you're doing it alllllllll wrong. Feel free to get in touch if you'd like some pointers on how to leverage these releases properly - erik [at] Erik MacKinnon Founder, Gravytrain


12/26/2012 09:25 pm

I would have expected no less from Google. I've been saying for some time that a PR that wasn't picked up by news outlets or bloggers or other high profile websites wasn't worth much. Good of Barry to get the word out.


12/27/2012 12:53 am

matt cutts = annoying


12/27/2012 04:47 am

i think its true..because whats the purpose of press release submission?the purpose of press release for given information about your company..use a URL in the content of press release for driven direct traffic on your site.its is the best process of link diversification.

shumail ur rehman

12/27/2012 08:34 am

Good to read this, I never tried this to get links =)

Andreas Bylund

12/27/2012 10:24 am

Hope that the comment from Matt will stop some spam on sites.

Vikash Khetan

12/27/2012 11:18 am

I agree with the move because every new blogger / webmaster looks for PR services and in turn ends of spamming some kind of self created announcement into a PR. It really would stop SPAM and give more leverage to authenticity and quality.


12/27/2012 12:17 pm

It the beat for diversification and that's it


12/27/2012 12:49 pm

Annoying is that you NOW have to Sign-In to VOTE DOWN, that is annoying here in the seroundtable blog. :\

Barry Schwartz

12/27/2012 12:50 pm

I didn't change it, I guess Disqus did. Sorry.

Lord of SEO

12/27/2012 02:30 pm

fuck this twat, spin chief of biggest scraper in web history, their rules, bullies, have this fud master calling shots with a bunch of indians building crap algorithms in Hyderabad.

Lord of SEO

12/27/2012 02:34 pm


Jason Diller

12/27/2012 02:38 pm

Ok, this make sense. What else doesn't work anymore? If he could update us monthly, that would be ideal. Thanks!

Roger Dooley

12/27/2012 02:55 pm

The site architecture and content volume of the PR sites alone argue against any major flow of link juice, plus Google would view an embedded press release link as "paid" anyway. And the value from scraped copies cropping up on autopilot content sites is likely also zero these days. But, if the release has some news value and gets rewritten on legit sites, the links will start to have some value. Google's overall push has been to devalue crappy content - largely ignoring the bazillion press releases churned out every month is consistent with that. If the news is important, real sites will report it.

Casey Markee

12/27/2012 04:59 pm

This isn't a new development. Matt's made it clear for awhile that it's the secondary links from journalists who TAKE your press release then write up a NEW article for publication (which includes a link or two back) that still provide value. What press releases are still good for is REPUTATION MANAGEMENT. If you've got a less than flattering result stuck stubbornly on Google Page 1 or 2, a press release that is optimized around your company name is fantastic at generating the kind of new, "fresh" results that Google can and does serve over these less "unflattering" results. I still use press releases for my clients. But only if the release is actually NEWS OR BUZZ-WORTHY and/or if a reputation deliverable is required. Any use of press releases for link building is a dated tactic and has been ineffective for awhile.


12/27/2012 05:37 pm

It looks to me like G is invalidating every type of back link to push everybody into buying paid traffic.

Christopher Skyi

12/27/2012 05:37 pm

When are people ever going to learn? You CANNOT just manually build, at will, a link somewhere and expect it to help you. People are so focused on links = ranking that that they forget what links really mean: it's a judgement by someone else, NOT YOU, that your content is great. When you manufacture links, it's manufactured popularity. If you want REAL (i.e., truly valuable) links, do some REAL (i.e., truly valuable) work to get them (e.g., write a great article that will benefit another site and that will give you credit).

Blogging Mentor

12/28/2012 01:09 am

No links will benefits your ranking but links are links. It will give you direct traffics once click by the readers or visitors of those sites that syndicated the press releases.

Blogging Mentor

12/28/2012 01:10 am

Links are gone but content distribution are still effective.

Blogging Mentor

12/28/2012 01:12 am

SEO and social media are entirely different activity


12/28/2012 02:53 am

more misinformation from team google.

SEO Expert | SEO

12/28/2012 06:49 am

i agree with you svk918. After some time we will heard from Matt that not a single back link will count and there is no space for SEO. :)

Travis Jamison

12/28/2012 08:51 am

My numerous #1 rankings and 6-figure businesses would disagree with you. Not saying that your way is wrong, just that they both work if done right.

Andrzej Muzaj

12/28/2012 09:32 am

No, they are not - not anymore ;)

nancy brown

12/28/2012 10:12 am

Matt cutt and google search engine will soon bring all seo guys to the floor hopeless asking for a job on roads

Adeel Sami

12/28/2012 01:21 pm

So, if it's not going to improve ranking but it is not going to penalize NOW after Matt said, if to keep doing press releases ?

Syed Ali

12/28/2012 03:47 pm

Forget what Google says about links - If your PR is about a new product and you don't link back to the original source where users can find more info about it then that's bad user experience...

Christopher Skyi

12/28/2012 04:15 pm

I'm sure "short-cut/fast track" grey/black hat link-building can work in the short run, and great for the SEO doing the work, but not so good for the website: Google has to this to say about "snake oil SEO:"

Trey Langford

12/28/2012 05:00 pm

I used to get lots of juice from Press Realeases but now it is zero.


12/28/2012 05:00 pm

I always take what Matt and Google says with a grain of salt. They have said things like this about many different types of links and SEO techniques in the past and most of the time it seems like what they say is just not 100% true. I firmly believe that Google itself doesn't have a complete grasp on what their own algorithm does. I am still going to do press releases because if they get picked up the links will help rankings and the exposure is worth more than the rankings.


12/28/2012 05:12 pm

To all the poor me commenters. I've been at this for a long time. Google HATES people trying to game the system. Software that creates links, spins articles, posts to social media on & on ad-infinitum, will always be frowned upon by Google. Google has one sentence any SEO person or Website Builder needs to know - "Google strives to give its customers the "Best" and most informative experience for their search." Building a site built on false links, fake articles & bought for ratings does not a Great Site make. Doing all the black/gray hat stuff is great at first but it can bite you in the behind later. Just build the best "GO TO" site for whatever Niche or Business you are marketing for. Not doing so is a fool's game and you will eventually get the famous Google Slap for your behavior. PR's are a tool if used right can still get you favored links. Just not for posting a PR on a PR site. Use that little device you have in your pocket and CALL some real media outlets to get your PR exposed to the masses that will count for that treasured link juice.

Travis Jamison

12/28/2012 06:15 pm

1. Why would you ever listen to google propaganda? Their sole job is to deter you from artificially gaining high rankings. Would they ever actually tell you that something works? No 2. So many niches would be next to impossible to rank for without artificially building links. You could spend 12 hours a day writing quality guest posts all you want and it still wouldn't work. 3. Doing it all the "pure white" way with the sole hope of gaining search engine rankings is still a game of trying to manipulate the rankings. One way just uses more automation then the other. Not much other difference. I believe that all of the traditional white hat stuff is just stellar, but using it for SEO purposes is slow, clunky, and keeps people poor 9/10 times. NOW... using the "white hat" techniques to build relationships, gaining actual traffic from links, and building a following, these are all legitimate uses that it should be used for. Lastly, you've heard the saying "fake it until you make it", or something like "bootstrap until you make it" with business. The same philosophy can be taken with SEO. "Use grey hat to get there, and white hat to keep you there". Using grey hat methods to build the following, get exposure, and bring in the real money is a great path. Just use the traditional marketing methods after that to build real authority and keep it.


12/28/2012 09:20 pm

Quick question that I didn't see addressed by the post or comments-- Many major media properties (Reuters, New York Times, etc.) stockpile news releases. You can see an example of this at: Does Google assign a lower value to the link from this content compared to the stories written by Reuters' journalists? If the answer is no, it seems logical to include news release distribution as part of one's approach to link building.


12/28/2012 10:35 pm

SEO gurus advise us to "write great content" and then post stuff like this? This article is a joke. I've seen more polished writing from sixth graders, some of whom can actually match subjects and verbs. Content is king? More like court jester, when it's treated like this.

Brendan Tully

12/29/2012 02:29 am



12/29/2012 03:00 am

"I wouldn't expect links from press release web sites to benefit your rankings, however."

PC Support

12/29/2012 03:04 am

Yes i agree with others. In the olden days 2 or 3 years ago, press releases made a big difference. Today, i have seen zero impact from press releases especially those no name companies.

Nick Aster

12/29/2012 03:59 am

Any details here? He just says "it won't help" ... but no explanation!

steven planck

12/29/2012 04:22 am

Dear Matt Cutts, I'm a small business owner, managing than 3 employees and making less than $45,000 a year. It takes me an incredible amount of time and a unfair amount of money to keep up with all the changes you guys do at Google and I would greatly appreciate it if you could, well, stop messing with things. I for one, realized a long time ago that looking in the phonebook for anything was going to be obsolete an so I turned to the internet early on for marketing. I try to post high quality, original content with proper on page and off page SEO. I've explored Facebook, Pinterest, YouTube and you name it, for ways to drive traffic back to my web site; I depend on that traffic and so does my family. If you were to ever read this, I'd ask you to please fix Places for Business, because I've had clients trying to leave honest, positive feedback for, what a year now, and it's still broken. Then, as far as getting link juice from Press Releases, well, I hope that isn't true either. thanks for listening, Outer Banks Wedding Photographer Blue Sky Photography, LLC 3841 North Croatan Highway Box 2697 Kitty Hawk, North Carolina 27949 (252) 564-9201 Outer Banks Wedding Photographer servicing Kitty Hawk, Nags Head, Duck, Corolla the Southern Shores, Currituck, Kill Devils, Buxton and all the OBX wedding areas in North Carolina, and Virginia Beach.

Anton Stetner

12/29/2012 07:34 am

I love all the comments here. Google is just basically saying. Hey nothing works so we want you to buy more PPC. LOL. That is why so many of the organic search results have been lost to ads. There core business is dying so they are trying to squeeze all of the last bits of revenue they can.

Steven Kirchhof

12/29/2012 12:11 pm

If you look at what Matt actually said, "links from press release sites", I believe most of us already knew that. He did not say "links from press releases". So big surprise, if you spam the press release SITES, then you will not gain much benefit. However, I think that most would agree that if your press release is picked up by reputable media outlets, then it can have a significant positive effect.

Herb Jones

12/29/2012 03:01 pm

my clients need need new and paying customers, not more links. I personally don't care where the traffic comes from and it seems that our agency has been just as successful now that we've abandoned link building efforts in favor of customer-centric content creation. I read this and immediately renewed my Vocus PR Web agreement for 2013.

Daniel Tan

12/29/2012 04:58 pm

Ranking on Google is probably the most unreliable marketing at this time now. It might be important 5 years a go, but now we have more channels to market than solely rely on Google. We have social networks, mobiles, and a host of other great channels to reach our target markets and Press Release is one of the best. We have been doing a lot of integrated marketing and shift our focus from SEO to SEM. We are doing better now after giving less attention to our ranking and focus more on multi-channel marketing.

David Vidgen

12/29/2012 09:13 pm

It's common sense. Press release sites are mostly paid, thus they are unlikely to pass link juice. However, if your content is really newsworthy, then it may be syndicated by others. It just boils down to making sure you have good content and you know how to promote it. David Vidgen


12/29/2012 09:55 pm

How can you say "If we go by what matt says... we will soon reach to zero backlinks and no rankings."?? Matt does encourage backlinks. As long as your not lazy and aren't farming or conducting black-hat SEO Techniques, you're fine. He also says a lot about Meta-Data, Content Optimization, etc... which do result in rankings.


12/29/2012 09:56 pm

Excellent clarification Joshua, I completely agree.


12/29/2012 09:57 pm

Getting poor links, getting links illegally, not putting in anchor text or linking properly is gone, not "Links" in general. Just don't be lazy.


12/29/2012 10:01 pm

1. Your wrong because one video on meta-data and content optimization alone can lead to excellent rankings so why would we listen? If we didn't listen, we could never make our own judgements and our own solutions or bias'. They're why most SEO professionals are in business. 3. If you don't know what you're doing with White-Hat SEO, you don't network or socialize, then yes I agree. If you know what you're doing, white-hat SEO can just as easily get you up there. It is a matter of time before Black-hat is completely gone and Grey-hat takes a major hit.


12/30/2012 03:15 am

i think this is alot of lies. matt cutts doesn't understand that pressreleases are used to brand a company and most of the time are picked up by bigger blogs and such which give you good backlinks.


12/30/2012 06:18 am

If PR is NO more then Article submission and blog Submission works? Press releases and article submission, Blog are basically the same thing.

Andy Kuiper - SEO Analyst

12/30/2012 06:20 pm

Clearly, Justin... you are not "lazy" ;-)

Dave Fowler

12/31/2012 10:52 am

Barry, respectfully, I think you need to edit your post, as I think it is misleading. You have interpreted Matt Cutts wrongly, IMHO. You say "Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn't have a positive impact on your rankings". Cutts wrote: "I wouldn't expect links from press release web sites to benefit your rankings". There's a subtle but important distinction there. It is the links from press release sites that will pass little or no juice, however if a press release got picked up and published on one or more quality sites then that would still have value, both for link building and for traffic and visibility. Just posting to press release sites has long been a waste of time, unless those releases get published by other web sites (and I don't mean other press release sites). As with all things SEO moving into 2013, people just need to raise their game; in this case, to lift the standard of the content they write and the sites they target to use that content.

Chris Gregory

12/31/2012 06:46 pm

You have to really watch what Matt Cutt's says and often times read between the lines. He didn't say anything about the links coming from news sites that pick up the story. Now that may actually be the case but I wouldn't automatically assume that from a one sentence post on a forum. We are running tests now to see if there is any benefit in still running a press release purely from a link value. Right now I would have to say there still is.


12/31/2012 10:04 pm



12/31/2012 10:06 pm

Hello Steve, this is Matt Cutts......who cares!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


01/01/2013 12:17 am

is that the site u own on ur profile that's ranked 788,000 lol


01/01/2013 07:50 pm

Barry, Happy New Year! Somehow, my question go erased (I'm not taking this as omen for the new year) Fortunately, Disqus captured the activity so I cut and paste it back into the dialog-- Quick question-- Many major media properties (Reuters, New York Times, etc.) stockpile news releases. You can see an example of this at: Does Google assign a lower value to the link from this content compared to the stories written by Reuters' journalists? If the answer is no, it seems logical to include news release distribution as part of one's approach to link building. I appreciate input from you and/or the community.

Barry Schwartz

01/01/2013 08:30 pm

I assume Google knows the difference between a syndicated press release and real news story.

Teri Ross

01/02/2013 01:40 am

I concur Joshua. Press releases offer a wide range of benefits, of which search engine rankings is but a small part. The key, as you state, is to make your press releases newsworthy, which in the long run is going to reap much greater and longer lasting benefits than simply a backlink.

Siddharth Mathur

01/02/2013 11:23 am

Nice Article , Your site should be seo friendly to increase the Search Engine Ranking and it will help your site.


01/02/2013 04:13 pm

And yet my EMD domain still rankgs #1. Sorry, Cutts. I'm trusting my own research over your PPC pushes.

Lisa Agostoni

01/02/2013 07:34 pm

I think the point is -- like with social media -- it's not the link from a massive blast that has long term benefit, it's the peripheral result of pick up. In other words it's the reach that takes off an has shelf life, not the initial blast.

Reg Charie

01/02/2013 07:56 pm

You seem to be one of the few that understands that Google has turned off link influences on SERPs. In the beginning, it was links (PageRank) and the title (On page) that factored positions in the search results. In the academic world, references (links) are citations and initially, PageRank (PR), considered them as such. The original PR algo did not factor in relevance and when the SEO pros learned that links would increase your search standings an all out "war" started between link builders and accurate Google results. Panda and Penguin are Google's final response. PageRank still shows the value of links, but has no effect on SERPs. Links will not affect search position. Actual citations will. All citations are placed by 3rd parties. (ReTweets, Likes, G+1 votes, etc). Google is so focused on not allowing links to influence SERPs, they have turned off the predictive factor of anchor text. They used to use anchor text to predetermine the content of a page, without actually visiting the page. Because of it's possibility of misuse, it has been turned off. Links are good to get attention, to publicize your site/products/services/interests, (WHY would you do a press release WITHOUT your link?), to improve the quality of the information silo, and to act as sign posts. For SEO? FORGET IT!

Travis Jamison

01/02/2013 08:14 pm


Cody Sharp

01/02/2013 09:35 pm

It is indeed Disqus-wide. I guess they figure there would be less trolling but I preferred the old way.

Aaron Hemmelgarn

01/03/2013 01:33 am

I would disagree with just about everything you said, especially the part about using gray hat to get you there. All that gray hat, when picked up by Google (and it will) will actually hurt you in the long run. So the White Hat when you get there, is going back and cleaning up all the Gray Hat crap you made or your ranking drop will continue. I'm sure your clients like the initial up front traffic and success, but wait till they drop off from the bad work and see how happy they are then. I've seen it happen, first hand. Takes months of hard work to clean up all the crap created after an update comes. It may take longer with White Hat, but you're rewarded in the long run with each update.

Corey Northcutt

01/03/2013 01:55 am

Actually agree with this. What Matt Cutts has said here does nothing to discourage what I know press releases are capable of doing as a component in a link building campaign to this date. I might catch flack for saying this, but if Matt Cutts said something wrong here, or later learned to be self-contradictory, I don't think it would be anywhere near the first time either. He's only human and he's acting as a face that represents a vary complex thing involving a large number of people/variables. But I don't think that's even the case this time. It sounds like he's trying to lay out the same underlying narrative that Matt Cutts has spoken in almost anything I've ever heard him say to anyone about Google, and white hat SEO's endlessly repeat/rehash: "If you're going to do something, make sure it's of value, or Google doesn't want to credit you for it". This forum post seems to just apply that sentence to one more topic.


01/03/2013 09:00 am

Well the phrase "no s**t" comes to mind. I'd assumed this had been the case for aeons. It's not exactly a creative form of link-building and there's never been much value-add in Press Release situated links for Joe Average web-user. Can't believe people are only just 'cottoning on' to this.


01/03/2013 12:57 pm

Perfect. Always keep in mind the consumer and the relevancy of the content. Links are not dead not by a long shout.

Idaho Realtor

01/03/2013 05:50 pm

Guess the idea here is no self promotion, but if you put out relevant information others will pick it up and re-post, tweet, share etc... and that can pay you back link wise.

Luke Sousa

01/07/2013 12:11 am

ahem...WRONG. Anchor text use turned off? Show me the quote, give the citation on THAT, nevermind don't because it comes from G=BS. I've been ranking like crazy basically doing the same old grey hat anchor text abusing sh!t, post panda & penguin. Keep listening to Cutts and the crew and spreading the Google gospel. The rest of us will keep ranking and raking


01/07/2013 08:45 pm

Kill yourself.


01/07/2013 08:46 pm

I hope you aren't someone's account manager. You'll drive their business into the ground.


01/07/2013 08:48 pm

Kill yourself.

Lord of SEO

01/09/2013 01:42 pm

There's no 'real' difference between the two. The only difference is how they calculate the value, you people should realize they automate almost everything. It's an engineering company.

Lord of SEO

01/09/2013 01:52 pm

wha u mean it no longa werk? :'( waaaaaaaaahh ahaaaaaaa need citation now for it werk

Lord of SEO

01/09/2013 01:56 pm

lol hello matt


01/09/2013 03:00 pm

"sometimes often used" Man, what an awful construction.

Steven J Fromm & Associates

01/09/2013 04:01 pm

Well one less strategy to fuss over

David S Freid

01/09/2013 06:16 pm

If your Press Release has valuable content that is shared within other online properties it will help your rankings without question.


01/10/2013 01:17 pm

And even if it did not, its great for branding purposes. As i am sure you will agree the more people that see your company name, the better they will remember you.

Pisethhout ( Clubvegas)

02/03/2013 02:59 pm

How can you say "If we go by what matt says... we will soon reach to zero backlinks and no rankings."?


02/13/2013 11:43 am

You should not take everything that Matt Cutts says as gospel. Simply test for yourself and then you will know whether or not Press Releases provide any SEO backlinks benefit. If done correctly I think you will be pleasantly surprised!


02/14/2013 08:33 pm

So if there's a respectable, human-moderated, DA 60-90 press release site with specific post criteria, and you're allowed to incorporate a do-follow link with natural anchor text, that site isn't going to pass along link juice? Bull. Shit.

Adam Wills

02/16/2013 06:32 am

I thinks Press Release submit on direct PR sites do help in ranking but PR result cache from distribution sites, means Google cache our result from those sites in which we were not submit our post may not useful in getting ranking!

Naio Nails

03/05/2013 02:49 pm

I submitted a press release to get a back link to yesterday (PR4). Will aim to start doing tehse regular


03/05/2013 02:50 pm

I want to start publishing press releases once every few weeks for my fitness videos website Hopefully this helps my new site out as its currently got a ? for Page Rank.

Michael I

03/15/2013 07:50 pm

Hi Teri, & Joshua, you pretty much hit the nail on the head as far as everything we have seen and heard. As an individual in the press release industry, I can tell you that there is still much benefit. Like Joshua said, it may not come directly from the press release site, but more how it gets out, who picks it up, who re-publishes that info. We wrote more on our blog about it at: I am going to estimate that because of poor quality (worthless releases with zero content value, loaded with links), our editors deny about 60% - 70% of the submissions to our site. Michael

Matt Hepburn

03/29/2013 05:02 am

I recently did 4 pres releases through marketers media that got picked up by 486 press release pick ups each. Each press release had three links in them. One or two of them where in the top spot in Google News and the 2nd in Yahoo News. A week or more later and still zero backlinks showing in Google Webmaster Tools. Honestly, I don't know what to think, it did increase my impressions and there where social signals that where associated with the press releases. So there are other factors going on here, but the backlinks from the press releases have not materialized. Another strange factor is that they do not show as cached with software, however I can see several of my press release pickups ranking in the SERPS. Just odd. Matt Hepburn

Vinnie Finnbusters

04/05/2013 11:50 pm

Matt Cutts is a tool....T-O-O-L

Blue Hand

05/21/2013 11:05 am

yes it is true but i have seen the results from Press Release which are done on High PR Websites..... low PR and non niche Press Release websites wont work anymore....


09/26/2013 06:30 pm

Was just getting ready to invest in my first press release and now I'm not sure if I should or if it would just be a waste of money. Mary,


10/04/2013 06:30 am

Can We submit one same press Release in Many other press release sites. Is there any chance to get negative impression from Google? Please Clear My confusion about press release submissions Thank you

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