Google's +1: Searcher, Webmaster & Advertiser Feedback

Mar 31, 2011 • 9:37 am | comments (8) by twitter Google+ | Filed Under Google Search Engine

Google +1By now, you have all heard about Google announced the the +1 button.

It is basically a way for you to share search results, ads and web pages with your friends. Of course, there is a lot of criticism but to be honest, most of it was already published. So I figured I link to the best stories I found and let you digest the news this way.

First, a brief video demo of what it is:

Now some official links from Google on this:

Search Engine Land has covered this extensively from multiple angles, they include:

Finally, see Techmeme for other stories.

Finally, tons of forum discussion:

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Nick Stamoulis

03/31/2011 02:14 pm

It seems that Google is preparing its users for a social network. The obvious similarity between +1 and the Facebook Like button suggest that Google is trying to get around the Facebook wall when it comes to including social information in the search results. It will be interesting to see if the number of +1s a site has will effect its ranking.

Alex Murphy

03/31/2011 03:06 pm

The interesting thing to me here is that +1 is Super Simple. So many of the things Google has tried recently have not gotten the traction they were hoping for because they were complicated. This could potentially take off because it is easy.

Roie S

03/31/2011 03:13 pm

I think it's pretty safe to say that around 95% of the +1's will come from SEO's and their employees.


03/31/2011 10:24 pm

GBook anyone? There is nothing about Google that would encourage the majority of users to get involved in +1. It can only be the start of a GAttack on social networking. But they've got to have missed the boat on this.


03/31/2011 11:09 pm

In order for this to be like the "Like" button, it needs to be on-page, not on-SERP. Apparently there is a plan to offer just such a button for on-page use. But until that on-page implementation exists, Google has to figure that people will (1) execute their search, (2) visit a website and then (3) come BACK to the search result to click +1, OR (1) execute a search and (2) click +1 BEFORE visiting the website, OR (1) execute the search and (2) click +1 because they have visited the website previously and wanted to give it juice. Out of those 3 scenarios, none of them are very likely to be huge +1 click generators.

AJ Kohn

03/31/2011 11:50 pm

The UX for Google +1 is a problem, but I'm reserving my judgement until they launch +1 buttons on websites. Right now it feels half-baked and like we're only seeing a very small part of the picture. In fact, I think this has more to do with creating a primary source of social data. If you were Google, would you want to rely so heavily on Twitter and Facebook for such an important and emerging part of the web? Certainly the +1 data can be used to help personalize search and improve a search algorithm that relies on the rickety link graph. When you dig into Google profiles (where they aggregate your +1s) and explore the Social circle and content section in your Google Dashboard, you find that Google already has a fairly robust social graph. They just need to put more data through it. I think the end game is to break the monopoly Facebook currently has on user attention. That's a big goal, but no one ever accused Google of thinking small! More cogent thoughts on Google +1 on my blog:


04/01/2011 01:24 pm

so ture..

James Wheeler

07/09/2011 11:55 pm

They need a -1 button...

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