Google Offering Links To Yell, Yelp, 118.com & Other Local Search Providers

Sep 9, 2013 • 8:51 am | comments (8) by twitter Google+ | Filed Under Google Maps
 

Google Maps ReviewsI can't remember when, but Google made a concession in the EU to provided easier access to other local search providers in their own search results. This came after a lot of pressure in the EU. But that may be live now.

Well, it seems like some are spotting how that might look like in the search results.

A WebmasterWorld thread has a picture of what it looks like in the search results. It shows in the web results with a section called, "Google Places Results." It also has an additional section on the right of that to "Search on: Yell, Yelp or 118.com."

Here is a picture from the thread:

Google Search With Additional Choices For Local Search Providers

We've updated the picture, provided by @cheelo.

I do not know how Yell and 118.com got on the list, I guess they are major local search providers in the UK. This came up for this user for a search on Google.co.uk for [trade in location]. I cannot replicate it.

There has been a lot of debate around monopolistic practices by Google in the local space. This box shows a pop up that reads:

Additional choices for local search:

We have added some links to other local search sites that may help you find places for your search. Clicking on them will take you straight to the results for your query on these sites.

You and I know that Google hates to link searches to another search results page. But hey, government is making them.

Forum discussion at WebmasterWorld.

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Comments:

xmas

09/09/2013 02:27 pm

it shows for me as well. Chinese restaurants.

guy

09/09/2013 05:48 pm

why google not want to provide links to my sites???

Will

09/10/2013 03:02 pm

Me too, for driving instructors. Seems to also be 'attached' to the box for the first places result, although this may not be intentional.

Chris Faron

09/10/2013 11:26 pm

Yes with a UK ip address (& incognito) searching for "Trade in exeter" I see is as well. Here's the screenshot http://twitpic.com/dcx1ze

Graciousstore

09/16/2013 04:53 am

Is this for specific sites?

Mark Reynolds

09/16/2013 03:03 pm

Slightly unrelated, but I'm sure that I'm seeing Yell appear at No.1 in the UK for loads of [trade in location] searches (above the '7 pack'), maybe as a result of recent updates. This has been their specific goal for years after a big website redesign a few years back. Might be wrong, but just seems that way, what a result for them.

Kuldip Vyas

09/20/2013 05:47 am

Is There Google get paid to Saw this Extra Links? What is reason behind this... ?

DarthVemin

10/30/2013 02:19 pm

Certainly is a result for them considering the abysmal service they give. For the record Yell recently rebranded itself as Hibu after making losses. They are overpriced and do not give a good ROI. Google has just made it easier for them while effectively steam rollering other more worthy directory type sites. Google seems to have had an odd favourism towards Yell for sometime now and I find that disturbing.

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