SEOs Eagerly Waiting A Penguin Refresh

Jul 30, 2012 • 8:54 am | comments (26) by twitter Google+ | Filed Under Google Search Engine Optimization

Google PenguinIt has now been over 9 weeks since we had a Penguin refresh and SEOs and webmasters are getting antsy.

They want to know when the next Penguin refresh will be. Typically Google pushes out Panda and possible Penguin updates every 3-6 weeks but it has been over 9 weeks now.

The original Penguin update was on April 24th and the refresh was May 25th. Since then nothing.

The question is why hasn't there been an update for so long?

Some speculate that Google doesn't want to send out an update until the disavow link tool is out and some are saying because all the confusion around the new link notifications.

Is the wait killing you?

Forum discussion at WebmasterWorld?

Image credit to ShutterStock

Previous story: A Keyword Competitive Tool Based On Links & Anchors



07/30/2012 02:17 pm

Barry - you mentioned in your disavow link blog that Google will be working to have this tool within the next 6 months - hopefully they'll be an update before this comes available otherwise we could be waiting a while! :-)

Kevin Gerding

07/30/2012 02:25 pm

Thousands of webmasters spending millions of hours sifting through trillions of links to find some links to disavow. Tell me this is only a nightmare that I will awaken from!

Dan Reed

07/30/2012 02:52 pm

I seriously can't wait for the disavow link tool, I think this will add a seriously strong addition to GWT!

Webstats Art

07/30/2012 04:00 pm

Does anyone have a metric to tell what effect links from different page rank sites have? I mean, are you immune if the links are all PR5?

SunWalk Media

07/30/2012 05:35 pm

-SEO has been a thorn in my a$$ as it is SO easy to link bomb competition these days and game penguin & panda updates. Hope this new tool by the Googs will level things out.


07/30/2012 05:51 pm

no, it will not happen soon because buggy penguin algorithm. google trying to fix it, but without any luck

Brad Dalton

07/30/2012 10:05 pm

I used the Bing disavow toll several weeks ago and went through all incoming links manually adding the bad ones. Made no difference whatsoever.

Gregory Smith

07/30/2012 11:02 pm

Build quality - and you'll no longer have to be concerned about when Google updates.


07/31/2012 02:40 am

Seems like industry is really changing for good, if even SEO is saying something like this )


07/31/2012 09:06 am

The focus should still always be on building a large Brandvocate base. If you have a ton, or two of brandvocates then really it doesn't matter what Google rules or not. And let all the original, organic content flow. Plus a large part of the online PR is taken care of, and it's cheap compared to what SEO campaigns cost.

Steve Morris

07/31/2012 10:51 am

Nobody knows the answer to any question like this.

Richard Merry

07/31/2012 11:36 am

Hi Barry, I'm in the UK and on the 27th July 2012 many of the keywords my site ranked at the top, moved down to over 100 places and a few of my clients sites signicantly moved down as well. Any idea what this could be and have you heard any other similiar issues on the 27th July?

Mike Pannell (Dallas Realtor)

07/31/2012 12:21 pm

What is a refresh going to do to help if i have mostly recovered without a refresh... I haven't made it back to page one yet but I am back to the middle of page 2 for my main keywords. After the first run of Penguin i was dropped to page 28 from page 1.. I have been removing links and any site wides and it appears as google finds that i have removed them i just keep moving up. As the update WMT with he new links and remove the old ones I move up..


07/31/2012 03:58 pm

Guys if you think penguin is ONLY about links, you have NOT be doing the right things to recover.


07/31/2012 04:06 pm

Matt Cutts has been busy running (what would be considered walking for most of us) in the San Francisco marathon while the rest of us wait to see if our massive efforts to clean up our link profiles have not been in vain. I'm guessing they are as slow as Matt's final time of just under 5 hours!/mattcutts/media/slideshow?


07/31/2012 05:37 pm

Those, who have been cheating with links by building them, are cleaning profiles. Others, who have been earning links, can spend their time with more pleasure and profit.


07/31/2012 08:45 pm

oh hey Mr. Cutt's surprised to see you after your marathon so soon

Michał Dorsz-Drożdż

07/31/2012 10:01 pm

Well... except for the times when Google accidentally makes a mistake and good sites go down. I'm sure this happens.

Michał Dorsz-Drożdż

07/31/2012 10:05 pm

I think Bing disavow is better PR hit than actual SEO tool. Still good move from Bing I suppose.

Mudd Dobber

07/31/2012 10:12 pm

And the right things are?

Barry Schwartz

07/31/2012 10:39 pm

I am not sure, but I do see some chatter from UK SEOs about it. Might do a more detailed blog post on it today.

SEO First

08/01/2012 01:19 pm

c'mon, we are not waiting for the updates.

John Britsios

08/01/2012 03:40 pm

I do not think that Google does not want to send out an update until the disavow tool is out. I would rather speculate that their next update shall make their manual interventions redudant.

Webstats Art

08/02/2012 11:20 am

Thanks. But honestly, a disavow tool will be pointless if no-one knows the answer to this


09/13/2012 01:59 am

You are out of your mind! You won't be smiling when YELP and the likes take over Google's front page. Keep drinking the Kool Aid!


10/01/2013 02:30 pm

The wait is killing me. I am very anxious to see if our link clean up and disavow will have any effect on our search engine positions :(

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