Google's Major Penguin Update Coming In Weeks. It Will Be Big!

May 13, 2013 - 9:07 am 84 by
Filed Under Google Updates

Google Penguin 4.0On Friday, Google's head of search spam, Matt Cutts announced on Twitter that the Penguin update we are expecting this year, will be coming in the next few weeks.

Matt Cutts said, "we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks."

This has sent shockwaves through the webmaster and SEO industry over the weekend. We know the next generation Penguin update is a major revision to the existing one. Matt said the previous ones were minor updates. To take you back, we had an update on May 24, 2012 and October 5, 2012. Matt said on Twitter that those were more minor, he would have named them 1.1 and 1.2 and that Google is naming this new update version 2.0.

We are calling it the 4th update to Penguin, but yea, this is expected to be huge. We past the anniversary of the Penguin update and many SEOs and webmasters have yet to recover.

Now with the next generation update, many SEOs are hopeful of recovery but terrified that their efforts will end up being futile. Why? Well, even if they did manage to clean up their sites and do everything to warrant a release of the initial Penguin algorithm, with the new algorithm in place, who knows what else they may have triggered.

Danny Sullivan has an excellent write up on this Penguin release and the history around it.

Trust me, I will be all over this when I see signs in the forums about this update. So stay tuned, brace yourself and trust me - webmasters will survive and grow from this.

Forum discussion at Google Webmaster Help, WebmasterWorld and DigitalPoint Forums.

Update: Here is a video from Matt Cutts where he talks about Penguin 2.0, and many other topics. It was released today:

Image credit to BigStockPhoto for wide penguin

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Mobile Study Shows Importance Of Mobile Search & Ads