Confirmed: Google Panda 3.2 Update

Jan 25, 2012 • 9:05 am | comments (34) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Panda 3.2It has been over 9 weeks since we had an official Google Panda update. Now I am seeing some chatter in the forums of a possible sign that Google had updated the Panda algorithm and pushed a new one out - this would be version 3.2 or higher.

A WebmasterWorld thread has some uptick in discussion around ranking changes, indexing changes and so on - specifically on Panda suffering web sites. One webmaster said:

Yeah, some movement on one of my pandalized subdomains. Not for sure until the stats settle, but it looks like on the 19th of January Google "accidentally" gave back the traffic they took on February 24th, 2011. An increase in traffic of about 80%!

Others recently responded saying:

40% traffic increase for me today, not sure if it is thanks to hundreds of small changes made on my website or some one big lucky change in algo.

There is always a bunch of Panda rumors floating around, but it seems like there was an uptick recently in that discussion. Of course, this doesn't mean it was a Panda update - but in this case, I am thinking it might be.

Past Panda Updates:

There was a rumored Panda 3.2 update during the holiday season but Google never confirmed it.

Matt Cutts is in India now, so I am not sure if we will see a confirmation or not from him until much later.

Forum discussion at WebmasterWorld.

Update: Google sent me a statement confirming there was an update in the past week or so. It was a minor update, with no new ranking signals, but rather just a data refresh of the Panda update. Google added:

We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.

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01/25/2012 02:32 pm

I've noticed increased ranking and traffic since the above mentioned date as well, but I tend to think it is a result of penalized competitors rather than boosted personal rankings. I speculate this is a result of the recent ads-above-the-fold algo change, since I don't serve any ads whatsoever and my competition does.

F Matt Cutts

01/25/2012 06:03 pm

Panda or not Google is going to make more money already ruined webmasters will suffer more. WTF cares about Matt Cutts, he's a liar and fraud. He has been fooling us for a long, long time. F*ck Google and its employees.

sandeep kumar

01/25/2012 06:50 pm

I saw around 70% hike in my organic traffic in last couple of days..


01/25/2012 11:18 pm

I agree Cutts is a big fat lier. No amount of vegan diet will ever change dat fact!

Jayden Smith

01/26/2012 12:25 am

I haven't seen any movement today, I saw some a week ago - but that was only on one website

Colin Guidi

01/26/2012 01:34 am

you sir, are an idiot.

Colin Guidi

01/26/2012 01:36 am

you sir, are an idiot.


01/26/2012 04:17 am

No changes in my blogs traffic ...

Ricky Shah

01/26/2012 10:54 am

Yet again, I'm on the wrong side :(

Koozai Mike

01/26/2012 11:21 am

We've noticed increased traffic by around 10% since prior to Christmas, with a rise in organic. However this seems more in line with regular company growth than due to the Panda update.

Rob Abdul

01/26/2012 12:21 pm

Definite increase in traffic, thank you big G.

Rob Abdul

01/26/2012 12:25 pm

You’re entitled to your opinion.  There is no need for language like that. Make your argument of view point without losing your cool brother – that way people listen.

Rob Abdul

01/26/2012 12:26 pm

Very interesting you mention ads. I’ve noticed an increase in traffic and all my sites serve ads. Maybe it is a coincidence.

Jigar Patel

01/26/2012 01:32 pm

What's Mario got to do with this?

Barry Schwartz

01/26/2012 01:34 pm

Long story. It was first named the farmer update. So I thought of the mushroom in supermario bros as a geeky farm. :) I like it. :)

Debajyoti Banerjee

01/26/2012 02:44 pm

No significant changes have been noticed in our website as well as of our clients.

Michael Cropper

01/26/2012 03:03 pm

This is quite significant since this is the first time (to my knowledge) that Google has said about how the Panda algorithm works, which is that it is a periodic 'data refresh' opposed to being updated each time your page is crawled. Meaning that if you get hit by Panda, then you will recover on the next data refresh or algorithm change. Interesting.

travel agency

01/26/2012 03:21 pm

I have not seen any big change in websites. I have some sites which does not have much content and they are now started rankings on 2nd page ;) May be Google is not giving attentions towards content. :O

John J.

01/26/2012 03:37 pm

I had a bunch of sites take drops across all keywords on the 19th.  The next day some started recovering, but these are well aged sites that have held top 3 rankings for many keywords for a long time.  There's absolutely no reason that all of a sudden they don't comply with quality standards of any Google Algo change.  I hate it when Google punishes quality sites that have a great user experience.  In the end, there's no rhyme or reason to most of their changes.  It's frustrating when you're trying to build good websites and you can't get past the hidden agenda.


01/26/2012 09:05 pm

Is this related to their latest algo update? Page layout algorithm improvement


01/26/2012 09:05 pm

Barry Schwartz

01/26/2012 09:06 pm

no, they are not related


01/27/2012 01:56 am

I agree. I think it is partially related to that. Our site was badly penalized for having a bad layout (only one ad on the whole site). Our content is top notch though. So we removed the ad and are running the site with no ads. Isn't that fun? :D

Anil Gupta

01/27/2012 09:53 am

One of our site has seen a drop in traffic starting first week of Jan. Not sure if this is related to Google update or our own changes though.

Up or Down

01/27/2012 10:48 am

Pandalized? Well said. Lucky me - I never trusted  'subdomains' site structure.

Vivian Chen

01/28/2012 08:56 am

I can attest to this update as I saw several of my sites rise up in rankings during the 18th.


01/28/2012 10:11 pm

I have 7 year-old blog with unique content (some posts have over 1000 comments). bounce rate is 43% which is, I think, great. I got almost 60% decrease. I checked all my keywords and they are all down 5-10 pages. I don't have any paid links or hidden content. I contacted google to see if there is any manual action taken, they said no and it is all about algorithm. I asked about it at google webmaster forum and noone found anything wrong. I didnt think it is google panda because it has unique content but couldnt find any reason either. checked everything. there is no message at webmaster tool either. just want to ask google what now? be more and more unique? or at least they can define what unique means for them?


01/28/2012 10:47 pm

My website has seen a drop from 150 visits a day to 70 in the last 3 days. Has someone else seen such drop since the 25th ?


01/30/2012 09:32 pm

One of my sites has been steadily gaining ground - up to 350 visits per day, and that number had been growing by about 10-20 per day for weeks. Then it just dropped off on Thursday, 1/26/2012 by about 2/, today, 1/30/2012 is the fourth day I haven't broken 100 visitors. I had run some RSS feeds onto my site - which I just removed a few minutes ago. I have one Adsense banner ad and two adsense skyscraper ads - one each, left and right, sidebars. It's extremely frustrating that so many of us, trying to run a small business, have to basically learn an entirely new industry - SEO - if you will, which gets changed seemingly constantly! I've never heard of one person complaining that their "Google experience" was bad or that "Google" sent them to, or gave them bad results. Yet they keep changing the algo.....and it's the little businesses that get hurt. Why should they care or be any different - they're just another bureaucracy by now ;)


02/06/2012 08:59 am

One of my spa healthcare websites rankings have gone down suddenly due to the recent panda update. Wat's going on. 


02/07/2012 12:38 am

Hey Mike, Did you ever get to the bottom of this? I just woke up this morning to this same problem and have no idea what to do. Any guidance would be of great use. Thanks

National SEO

02/07/2012 07:28 am

One my client site ranking down very fast .. when update google panda 3.2 .. :( Thanks

Raheel Hb24

02/10/2012 10:40 am

but i think this is  big rumored about Google panda update on February 24th, because i never seen any search changes in past 2 month so,previously before Google panda update i seen so many changes before that in keyword searches ,so please cool and focused on your work


03/03/2012 04:09 pm

I have a new site with good posts on it.  Yet because its new, my guess, it doesn't show.  I check the sites with 1st page ranking and see mostly sales sites with no or little written content.  So content isn't all google wants, if it was my 2 sites would rank.  Be specific GOOGLE, IF you would figure out what you want, maybe we could give it to you.  At least that would be true if you quit hiding your thoughts on the matter....

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