What SEOs Are Focusing On With Enge's Interview With Google's Matt Cutts

Jul 12, 2013 • 8:31 am | comments (17) by twitter Google+ | Filed Under Google Search Engine Optimization

google targetWhenever you hear a Googler talk about SEO or the ranking algorithm, SEOs tear apart each word. Now, when Matt Cutts talks, it is a billion times worse.

Eric Enge interview Matt Cutts, that interview was titled Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts. In my coverage of the interview at Search Engine Land, I pulled out these five topics as the items that interested me:

  • Link Building Is Not Bad: Just don't try to get the link first, have compelling content people want to link to instead.
  • Press Releases Links: They still "probably not count" but your goal should not be the link but the exposure the press release gives you to editors who may read them and cover your story.
  • Content Syndication: If your content is being syndicated on other sites, give Google signals to know you are the original source. Make sure you publish well before others, possibly use rel=canonical, link to main source of content, and maybe use authorship.
  • Problem With Guest Posts: A large number of people are doing it the wrong way, guest posts have become more like article directories or article banks these days.
  • Links: Links are still "the best way" to rank content.

But a WebmasterWorld thread has SEOs in the trenches pulling out what they think are the key phrases. Here is what is being discussed:

  • Link Building Is Not Illegal: SEOs are pretty much mocking this in the thread.
  • What Is Real Marketing: SEOs are upset that Matt Cutts is telling SEOs what real marketing is all about, when these SEOs are marketers.
  • Authority & Reputation Of Authors & People Coming: People are preparing for more Google+ and authorship integration within the ranking algorithm.
  • Guest Blogging A Couple Times Versus A Ton: Guest blogging should be done in moderation, not in excessiveness, SEOs say based on this interview.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for target

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Guest Post Sharks

07/12/2013 01:09 pm

Thanks for the points that you've summed up. There's definitely been a lot of tension since the Penguin 2.0 launch and update, and hopefully this eases it a bit.


07/12/2013 02:44 pm

There never was, and never will be "natural link building". There's only "hoping that a person who likes your content has a website and the technical capability to link to your content without prejudice". Bloody hell.


07/12/2013 04:52 pm

that literally made me laugh out loud


07/12/2013 05:25 pm

Let me get this out of the way for our headless chicken crowd: "Matt Cutts, shill, pos, bs, Barry, Danny Sullivan, buy ads, ppc, horrible serps, bad serps, crappy serps, gooles fault, be evil, don't be evil, quarterly earnings, adwords, investors, shareholders, wall street, small business owners, brands, seo, killing seo, greedy, liar, fraud, random capitalization, exclamation points" I think I covered it. Now, since that is out of the way maybe there can be some actual discussion and not just a constant stream hyperbolic misinformation.

Durant Imboden

07/12/2013 05:31 pm

Works for me. Our site gets--and gives--unsolicited links all the time,

Shill 8ter

07/12/2013 06:37 pm

A liar's word is worth well into negative. Links work because Google tells you not to seek them. For the rest, Mutt Cutts is paid liar and Barry is well, an enabler--at best. F Google, switch to Duck Duck Go and Firefox.Google is all ads now anyway and the algo that generates the most ad clicks is chosen. Google wants users to click on ads and will do anything to achieve that, ignore Mutt and his dogs (Hi Danny Sullivan!)


07/12/2013 08:09 pm

I hope people like you don't take clients.


07/13/2013 06:00 am

I think a good quality blog post is worth reading but sadly the link builders are spamming them with crappy content, this brings the big G hammered down ever time! The markets going to get saturated each time a new viable link source is discovered. It's almost like Google is cleaning their messes up at our expense.


07/13/2013 03:02 pm

why nobody not asked this guys - why google serp is so manipulated now? According to se metrics latest study, at top 1-3 brands which not follow standard rules (short text, unnatural link anchors profile, no onpage seo, etc). Also wikipedia rank is unnatural, looks like it hard coded in google algorithms.


07/13/2013 03:05 pm

google now reserves top organic serp places for brands. also place for wikipedia in organic serp is reserved long time ago. This sites in serp not because real popularity and penalties summary, but because google is UNNATURAL search engines


07/13/2013 03:06 pm

Barry, why you not ask Matt Cutts about their manipulations with organic serp???


07/13/2013 03:08 pm

i summarize it all. Google have now manipulative organic serp. It not natural. It spammed by google with their own sites and sites of internet coalition and wikipedia.


07/13/2013 06:04 pm

Barry has a special insider status with Google, he doesn't want to rock the boat or the traffic and SMX money will dry out. Like Danny Sullivan, Barry can pull a story here and there and say "Look, here I said a bad thing about Google, I'm impartial," but in reality they are Google shills. Google is heavily manipulating search to increase adwords business. The algorithm with the most ad clicks wins

SEO Bridges

07/14/2013 12:50 pm

I have to disagree with you on the guest blogging. Matt Cutts said in a recent video that Google wants guest blogging because they want authors to show expertise within their chosen industry. This doesn't mean copy and paste the same blog to everywhere. Google's going to catch that.

Sanket Patel

07/16/2013 01:54 pm

People confused with the serps and didn't find any valid clue. Search industry requires some authentic information so people will guide through in a proper way.


07/16/2013 07:28 pm

@Trenton hit it right on the head.


07/16/2013 07:36 pm

It all comes down to link ratio. Google cant afford not to allow non-niche related link diversities to give ranking authority. Some recent tests proved that non niche related links count and increased the website pages rankings when the non niche related links where added to the strictly niche related linked page. I know colleges that are presently getting away with many top five "money term" listings with a 60/40 niche related to non niche related ratios. Some say 60/40 some day ever 70/30 I say 80/20 keeps the big G from kicking my butt.

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