Google's New Location Targeting For AdWords

Oct 31, 2011 • 9:20 am | comments (3) by twitter Google+ | Filed Under Google AdWords
 

Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new "reach number" column to show the number of users seen on Google properties, increased the location target limits from 300 to 10,000, and a new Polygon targeting migration tool.

Here are some screen shots:

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A WebmasterWorld thread had one AdWords advertiser spot this feature last Friday. He complained he could not find a way to exclude a location in this new interface.

Has anyone noticed the new location targeting tool in AdWords which now incorporates reach into the figures (we have no idea where they are getting this 'reach' figure from!)

Does anyone else find it really difficult to find how to exclude areas now, or is it just us? Took 10 minutes for us to work it out!

Forum discussion at WebmasterWorld.

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Comments:

SEO Expert | SEO

10/31/2011 04:04 pm

Great...This will help more for a region/specific location based keywords and local business

Mushtaq Ahmed

11/02/2011 05:42 am

That really good, this will be beneficial for everyone in terms of marketing or searching. http://www.brightsun.co.uk/  

Ses

11/14/2011 05:19 pm

The new features are good, but removing the bulk load tool, and the map point and custom targeting features are a decision I do not understand and will make my job much more difficult.

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