Google's New Location Targeting For AdWords

Oct 31, 2011 - 9:20 am 3 by
Filed Under Google Ads

Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new "reach number" column to show the number of users seen on Google properties, increased the location target limits from 300 to 10,000, and a new Polygon targeting migration tool.

Here are some screen shots:

click for full size

click for full size

click for full size

click for full size

A WebmasterWorld thread had one AdWords advertiser spot this feature last Friday. He complained he could not find a way to exclude a location in this new interface.

Has anyone noticed the new location targeting tool in AdWords which now incorporates reach into the figures (we have no idea where they are getting this 'reach' figure from!)

Does anyone else find it really difficult to find how to exclude areas now, or is it just us? Took 10 minutes for us to work it out!

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Journey Aware Bidding Coming In 2026

Nov 17, 2025 - 7:51 am
Google

Google Testing Old Search Design - Or Is It A Bug?

Nov 17, 2025 - 7:41 am
Google

Google App Image Search: Get Started With A Few Topics

Nov 17, 2025 - 7:31 am
Google

When Google Search Snippet Description Go Wrong

Nov 17, 2025 - 7:21 am
Google Ads

Google Adds Top Combinations To Combinations Report For PMax

Nov 17, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console Performance Report Custom Annotations Rolling Out

Nov 17, 2025 - 6:58 am
 
Previous Story: Google Enables Changing Color Of Hover Over Links