Google's New Location Targeting For AdWords

Oct 31, 2011 - 9:20 am 3 by
Filed Under Google Ads

Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new "reach number" column to show the number of users seen on Google properties, increased the location target limits from 300 to 10,000, and a new Polygon targeting migration tool.

Here are some screen shots:

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A WebmasterWorld thread had one AdWords advertiser spot this feature last Friday. He complained he could not find a way to exclude a location in this new interface.

Has anyone noticed the new location targeting tool in AdWords which now incorporates reach into the figures (we have no idea where they are getting this 'reach' figure from!)

Does anyone else find it really difficult to find how to exclude areas now, or is it just us? Took 10 minutes for us to work it out!

Forum discussion at WebmasterWorld.


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