Google's Cutts: Links Still More Powerful Than Social Signals

Jul 6, 2012 - 8:23 am 26 by

Google's Cutts at SMXMatt Cutts, Google's head of search spam, was interviewed at SMX Advanced by Danny Sullivan. The latest video snippet was of links versus social signals.

My take away was that Matt Cutts says links are still, for the foreseeable future, going to be a more powerful signal for search rankings than social signals. Cutts does say that in ten years that may change but right now, links are indeed more important.

Here is the video:

Links versus social signals is one of those debates in the SEO world that is heating up.

Social does factor in big time when you are on Google+ and searching logged in. But in terms of a core ranking signal for users who are not logged in? Well, Matt Cutts would know best.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Google

Google Merchant Center Product Studio With Themed Templates Including St. Patrick's Day

Mar 15, 2024 - 7:31 am
Google Maps

Google Search Dishes Nearby Carousel

Mar 15, 2024 - 7:21 am
Previous Story: Google Panda Recovery In Detail