Google Knowledge Graph Now With Relationships

Oct 22, 2012 • 8:31 am | comments (5) by twitter Google+ | Filed Under Google Search Engine

Google Knowledge GraphGoogle announced that the knowledge graph now comes with better explanations about the things or people related to the details shown.

For example, search for [the matrix] and actors and related movies of movie up below the knowledge graph details. When you hover over some of those records, Google will show you the relationship between the two. For example, I hovered over "The Animatrix" and it says, "The Matrix and The Animatrix are part of the same movie series."

Here is a screen shot:

Google Knowledge Graph Explanations

Google says this is a great and legit way to expand their bacon number easter egg in a more practical way.

Google says they are just starting out with this and you may see it for "major co-starring roles between actors, movies, and TV shows as well as highlighting family connections amongst famous people in the Knowledge Graph."

Forum discussion at WebmasterWorld.

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10/22/2012 05:26 pm

what the stupid search engine

Zach Kasperski

10/22/2012 08:15 pm

I think "the knowledge graph" could be compared to "the interest graph," too. The interest graph is a new way to develop connections based on what people like, not who they know. It gives marketers the chance to demonstrate human-like qualities, by giving them the ability to dial in on what people really enjoy, like baking, hunting, rowing, or scrap-booking. People make connections on Facebook for all sorts of reasons, and more commonly with total strangers based on shared interests in a product or service. Even companies are enhancing the shopping experience by promoting social discovery. They’re allowing users to follow individual products and product categories, allowing for direct updates in their newsfeed. Google is allowing brands and retailers the unique opportunity to learn about the interests of their customers and use this information to serve them with personalized experiences. For instance, when a customer logs in to Amazon, their Facebook profile information is pulled, allowing Amazon to suggest products they might be interested in. This same system was implemented in the past but has evolved into a more complex beast. Before, e-commerce sites used previous purchased data to determine what consumers may be interested in. The interest graph is a win for both the brand and the consumer. Consumers want to see products that interest them, and smart brands will capitalize on those interests to boost revenue. The personalized web is the way of the future, and businesses who leverage the interest graph are the ones who will win at the end of the day.


10/22/2012 11:15 pm

Yeah this must be a win for brand and consumer and not a win for Google? What about the sites they steal the info from? are they winning? Seriously!

Zach Kasperski

10/23/2012 04:19 am

Alan, I'll try to answer your poorly posed questions: 1. My comment was not meant to stand up for Google, or any one entity for that matter. I'm simply saying that marketers should be aware of "the interest graph" or "knowledge graph" when it comes to promoting their products, services, or brands. As a marketer, you'd be foolish to not be aware of the changes in search/social and how they tie into what interests consumers. This Google feature is a SMALL aspect of how influence/interest affects buying decisions. 2. Sites they (Google, I'm assuming) steal info from? How does Google "steal" information from websites? Are you referring to Google's "crawling" and "indexing" of websites? Please, clarify your questions with specifics when looking for answers. 3. Who's "they?" Lastly, your response is lazy. If you truly disagree with something, you should strengthen your rebuttal and further the conversation in a proactive manner. The cherry on top: saying "seriously."


10/23/2012 05:48 am

They! are sites like wikipedia/imdb etc etc that Google steals the info from! You got any idea how knowledge graph works? Your badly thought out post mentions a win for brands and consumers but doesn't mention the sites that lose the traffic. The whole point of knowledge graph is to keep people on Google so they will only see Google ads. If there is one thing we know about Google once they start down a path they continue to advance down that path and rarely does Google do anything for no monetary gain. So yes Google is doing this for a reason. Not because it wants to help users and not because it wants to help brands. It is doing this with the intention of generating more revenue.

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