Google Knowledge Graph Gets Ads

Dec 13, 2013 • 8:55 am | comments (30) by twitter Google+ | Filed Under Google AdWords

Google Knowledge GraphI am shocked to see Google testing ads on the knowledge graph so soon! @gfiorelli1 posted a picture on Twitter of the new car knowledge graph that launched a week or so ago with an ad format on it!

Here is the picture showing the local dealer ads for the knowledge graph:

Google Knowledge Graph Ads

I am honestly surprised to see ads on the knowledge graph so soon and even more so, it is hard to make out that these are ads, with the exception of the little "ads" label on the right hand side.

This seems to be pulling local ads directly into the knowledge graph. I assume they are indeed relevant ads but still.

Forum discussion at Twitter.

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Stuart David

12/13/2013 02:03 pm

Good spot that, seems to be there way now, integrate the adverts in a manner that they would kick you out of Google as a website for. Do as I say, not as I do. I wonder how someone goes about getting into knowledge graph for advertising

Yo Mamma

12/13/2013 02:05 pm

The Google dilemma How to dominate and capture all the internet revenue without getting shut down. PS> When Google shows Ad's there should be some law that forces them to make it obvious its an Ad and not mixed in with the natural search results, which most people enjoy, but now it seems Google is sabotaging that so people will rely more on paid adverts for more accurate results. Evil is grand


12/13/2013 02:24 pm

This is where we're headed folks. Major search engines will soon provide anything and everything that anyone is seeking information on, so websites will become antiquated. There's no use fighting it....


12/13/2013 02:46 pm

So if scraping a websites content and preventing that website getting a visit wasn't bad enough, now also making money off it directly in the knowledge graph What happens when there is no content for them to scrape i.e. no publishers including wikipedia can afford staff to produce content/run servers for them to come along and take the credit & collect ad revenue for?

Durant Imboden

12/13/2013 03:31 pm

Of course they're going to run ads in the "Knowledge Graph." Wouldn't you, if you were in their shoes? Surely you don't expect them to leave money on the table? Still, it would be interesting to know where the sweet spot is between "no ads" and "inducing ad blindness" on Google's commercial SERPs.

Stuart David

12/13/2013 04:45 pm

Thats not the debate, the debate is the long tail, taking content, profit direct from it. They used to profit in spare spaces within their service as an alternative to high quality result, but now they directly embed advertisements on other peoples content and redirect away from that content.


12/13/2013 04:52 pm

The only logical solutions would be for the major websites like wikipedia, amazon, etc. to form a collective and block Googlebot from crawling and indexing their site

Adam Heaton

12/13/2013 05:13 pm

You could have been a bit more polite about it, but I understand where you are coming from. I'm not surprised by it, one bit, as we've seen Google use every area of the search engine to promote businesses, but there's a way of saying it and that just wasn't it.

Durant Imboden

12/13/2013 05:22 pm

What "debate"? I was commenting on the topic of Barry's post.

Andy Kuiper - SEO Analyst

12/13/2013 05:41 pm

'more ads' are never too soon for Google ;-)

Stuart David

12/13/2013 05:42 pm

de·bate diˈbāt/ noun 1. a formal discussion on a particular topic in a public meeting or legislative assembly, in which opposing arguments are put forward.


12/13/2013 06:27 pm

It would be polite, not to force others to accept your understanding of politeness, since this is subjective matter.

Craig Hamilton-Parker

12/13/2013 06:48 pm

They should put non-Google adverts on Wikipedia. Or sell it to Yahoo or Microsoft.

Alexander Hemedinger

12/13/2013 07:12 pm

It's not a bad idea to do more advertising. Unfortunately it won't help all avenues of marketing for certain companies. :(


12/13/2013 09:15 pm

@Barry What happened? Why did you hide the link where people can see how does Google consider us?


12/13/2013 09:33 pm

It is not Google's fault after all Google is run by human beings and human being tend to get corrupted by power. Nothing new here Folks it is just history repeating itself


12/14/2013 12:22 am

Ads there were inevitable. It's just a shame that they are using other people's hard work to make that profit center work.

Soni Sharma

12/14/2013 05:18 am

Ads...Ads..Ads.. Internet is full of ads enjoy it... :)

Turtle Man

12/14/2013 07:39 am

Any IP that breathes gets a Google Ad. Links or No Links.


12/14/2013 10:50 am

What scraping? Which website? All I see is content that it is in the public domain, in this case data about cars released by the manufacturer.


12/14/2013 11:43 am

interesting news.. thanks sir..

ahsan ali

12/14/2013 05:38 pm

very interesting news grate bro thanks

Barry Schwartz

12/14/2013 10:53 pm



12/15/2013 09:49 am

why did you hide my post (see below) ?

Durant Imboden

12/15/2013 04:03 pm

The kind of information that's in the Knowledge Graph doesn't qualify as "Intellectual Property." It's in the public domain. IMHO, the more interesting question here isn't about an imaginary legal issue: It's whether Google will eventually reach a tipping point where ad blindness (brought on by too many ads) neutralizes the gains from displaying more ads on commercial SERPs. Is that a question that Google can answer adequately through testing on a limited scale?

Durant Imboden

12/15/2013 07:02 pm

Interestingly, printed magazines and newspapers typically aim for 50 to 60 per cent advertising. That would seem overwhelming on most Web sites (or in the Google Knowledge Graph box, for that matter), but readers of printed media find it acceptable--maybe because print ads are often large units rather than a plethora of small ads.


12/16/2013 10:35 am

Worst idea. if i see the guy who behind this kind of activities(ads suggestion guy). I am gonna slap him. :(

Stuart David

12/16/2013 12:59 pm

Wikipedia get large donation from Google every year, and Amazon, well, just look at the history of the two companies and the mutual benefit there. No chance sadly.

BlackRock Advertising

12/17/2013 07:34 am

I don't know whats going on

Adam Heaton

12/20/2013 03:07 pm

Telling someone to shut up is hardly polite is it?

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