Keep My Opt-Outs Google Extension Worries AdSense Publishers

Jan 25, 2011 • 8:35 am | comments (8) by twitter Google+ | Filed Under Google AdSense

Yesterday Google announced a new Chrome extension named Keep My Opt-Outs. What does it do?

Google says, "Keep My Opt-Outs is an extension for users who aren't comfortable with personalization of the ads they see on the web. It's a one-step, persistent opt-out of personalized advertising and related data tracking performed by companies adopting the industry privacy standards for online advertising."

It is very similar to Google's IBA Opt-out extension, which allows you to permanently opt out of the DoubleClick cookie, which is an advertising cookie that Google uses.

This new extension works beyond DoubleClick and thus fears AdSense publishers and more, such as affiliates and other publishers who use other ad networks.

The thing is, you really don't have to worry. I bet you will not see any decline in AdSense or advertising income directly associated with this extension.

Only people like you and me will know enough to install it. It is only on Chrome right now, yes, Firefox and Internet Explorer will get it, but how many people will turn it on. Heck, I personally like my ads to be behaviorally targeted, so I am not running this extension.

Worried? Some others are also, but I really don't think you need to worry about this.

Forum discussion at WebmasterWorld.

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Brent Nau

01/25/2011 01:46 pm

Wasn't this the same fear with AdBlock (BTW 1.8 M Chrome Installs) that Adsense revenue would be impacted? I do agree that this announcement is really for the "Geeks" and not the Average Joe.

Barry Schwartz

01/25/2011 01:47 pm

Same fear…


01/25/2011 01:53 pm

geeks don't click, social media traffic doesn't click... non web savvy do click.. So the news doesn't bother me..


01/25/2011 02:08 pm

Geeks not clicking is an urban myth.


01/25/2011 02:24 pm

Almost all Dev's I know have adblock and looking at my stats the CTR for linux OS is very low with ipads being very high ;)


01/26/2011 12:45 pm

I worry when things start to become default on installs. It isn't just browsers, antivirus "internet security" software is starting to block ads too. It can be a slippery slope. Eternal vigilence.

Barry Schwartz

01/26/2011 12:46 pm

Yep, but this does not seem to be a default thing. Yet…

Orange County Appraiser

01/28/2011 08:41 am

Interesting stuff, I didn't know google had released it already. And I'm not a big fan of chrome at this time, mostly staying with Mozilla. I don't think it'll be a big issue, most of the public will never use it.

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