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A month ago, we reported tests of in-depth search snippets from Google - well that test is now a reality. Google announced last night that they will show these in-depth articles in the search results when the query is about understanding a broader topic. Google said this will help 10% of the queries that are seeking more than just a quick answer, really dive deeper into broader topics.
This is launching on google.com in English to start but Google promises to expand this feature to other regions and languages.
Here is a picture of what you might see in the search results when this is fully rolled out:
How To Rank Your Articles In In-Depth Articles:
As a webmaster and publisher, you are asking yourself, how do I get my content in this new section on Google's search results? The Google Webmaster blog covers that.
Navneet Panda, yes, the engineer who designed much of Google's Panda algorithm, explained that the ranking algorithm looks specifically for content that is "high-quality and in-depth." To help Google understand your content, Panda recommends:
- use schema.org “article” markup,
- provide authorship markup,
- rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
- provide information about your organization’s logo,
- and of course, create compelling in-depth content.
Google also has a detailed help document on this topic.
I love the response from one webmaster at WebmasterWorld:
My visitors do not see schema markup. My visitors do not see authorship markup. My visitors do not see rel next and rel prev tags. My visitors see the logo just fine. I provide the best content I can. I guess 1 out of 5 isn't bad, if you're a visitor.
Forum discussion at WebmasterWorld & Google+.
Comments:
Adeel Sami
08/07/2013 01:21 pm
Nice piece of info, Barry! But I am just assuming it will benefit to already-established brands such as big names.
guy
08/07/2013 01:38 pm
So 10% more of traffic becomes property of internet coalition. picture by searchranking [dot] net
Anti-SEO
08/07/2013 02:38 pm
" To help Google understand your content, Panda recommends: " Thanks to Mr.Panda Google is not a friend anymore to help it. Pure business, nothing personal. Do you want me to provide additional signals to your search algorithm ? Lets make a deal where will be clearly stated what I will get in return. Sincerely yours )
lez bennet
08/07/2013 02:57 pm
Did you know that Google's geocode API daily limit is server wide, not domain specific? Unreal. So one client can totally mess up anothers on the same server. Another Google (blunder)
Peter
08/07/2013 09:16 pm
Is this going to be for Blog Posts as well?
Durant Imboden
08/07/2013 09:45 pm
Right now, Google is saying that "In-depth articles" is limited to topics of broad interest, but it's reasonable to assume that the special results box will turn up in other searches later on. There's no reason why someone who's interested in, say, philately or yacht charters in the Aegean shouldn't be given the option of reading "In-depth articles" if such articles are available and are identifiable as such by Google.
Anti-SEO
08/07/2013 11:32 pm
This is not about the users. Google plus has just 2% of the social market = no signals. Links are easy manipulated = poor signals. Google is short of the signals and forces web producers to provide signals for Google. I predict more Panda recommendations to come )
Durant Imboden
08/08/2013 12:41 am
Sure, it's about the users. It's about providing better search results--more specifically, it's about making it easier for searchers to find solid, informative content amid the junk that clutters up most SERPs.
gregory smith
08/08/2013 02:28 am
YES - That's exactly what this is about..
Anti-SEO
08/08/2013 03:10 am
Sophism. When I need to do something in my favour, but don't want to have the conflict with the users of my product/website, I also tell them, that "it was done to protect/save/help/etc .... only for you, dear users". I studied this move from governments ) Works perfectly. Another good move is to do something "per requests of many users". " the junk that clutters up most SERPs " Exactly. Google is short of signals. Panda doesn't work because there are no enough amount of the signals it needs to work properly.
Jitendra Vaswani
08/08/2013 10:40 am
I agree with u AntiSEO
Jitendra Vaswani
08/08/2013 10:41 am
But we can still see spam results on top , i cant see any effective panda algo
Mutt Cutts Is a Paid Liar
08/08/2013 11:07 am
Google has made commerce pay to play regardless of what Barry and Mutt Cutts say. For the rest, they have resorted to posting stuff from maybe a few hundred domains. Some $earch engine.
guy
08/08/2013 11:53 am
it some kind of joke? do you tryed to find anything on google at last year? Lot of ads, wikipedia & gov sites & spam sites. nothing else.
guy
08/08/2013 11:54 am
i think this new "format of articles" is a first step of changes to paid organic serp.
DaveKeys
08/08/2013 03:03 pm
How is this not just another Google distraction? Didn't Matt just recently say that length of a post wasn't that important? Now it's "in depth articles" I bet the carpetbaggers will run hard with this one. Drag the red herring of "great content" across the trail in both directions and the masses chase the scent like cats chasing a laser pointer's red dot. Meanwhile Google expands their commercial for profit network on the backs of content providers and discourages competitors who also want to make some money from search. ====== ***NEWS FLASH*** GOOGLE IS STILL ABOUT MAKING MONEY ===== (AND THAT'S OK) Google IncNASDAQ: GOOG - Aug 8 9:59am ET 893.80+3.15 (0.35%)
Durant Imboden
08/08/2013 04:16 pm
You're exaggerating, but that's beside the point: What matters is that the "In-depth articles" box identifies and highlights articles that *aren't* junk. Assuming that Google eventually rolls out this new feature beyond the current "broad topics," it will help searchers find genuinely useful information. (It will also anger a good many site owners and authors who don't publish "in-depth articles" or who lack the authority to make the cut.)
guy
08/08/2013 08:08 pm
it just gives extra 10% of traffic to internet coalition. I more than sure what normal webmaster will unable to get into their "in-depth" results. Anyway, not possibly to confirm it, but that what google separate organic search results - make us think about some kind of "white list" (which can be based on any factors, like $$$, internet coalition member, google property, etc). This change is not for good.
Durant Imboden
08/09/2013 02:28 pm
"I more than sure what normal webmaster will unable to get into their "in-depth" results. " Apparently you have sources of information that the rest of us lack.
Swapan Kumar
08/10/2013 05:00 pm
Really a useful launch by Google to know clearly about the topics. Now we can have a detail of a topic on the search result page itself. As per the panda algorithms, It will automatically choose the quality contents and will help the less know bloggers also to get a chance of getting their content on the main search result page.
Reid Bandremer
08/12/2013 01:56 am
I wonder what happens to really detailed articles that were ranking in the top of the SERPs... Do they get moved "down" to the in-depth articles section?
Warren Lee
08/12/2013 11:31 pm
I reviewed the code on the articles that got included and compared that against the guidelines that Google published. These observations are published here, and provide more insight into how to get included in the "in depth" articles section of Google. http://www.slideshare.net/WarrenDLee/how-to-improve-your-chances-of-getting-included-in-the-in-depth-articles-section-of-google