Google: Feel Free To Go HTTPS With Your Site

Nov 19, 2012 • 8:22 am | comments (2) by twitter Google+ | Filed Under Google Search Engine Optimization

Google HTTPSA year and a half ago, Matt Cutts of Google released a video titled Can switching to HTTPS harm ranking?

In that video he explains that technically switching from http to https for all your URLs should theoretically be fine but that not many sites have done it. So if you plan on making the switch to HTTPS, then make sure to test it slowly on smaller sites.

Matt Cutts addressed the question once again on Hacker News in response to Facebook switching to HTTPS by default.

Now he is more for sites going HTTPS with less of a worry about how Google may index and rank the site.

Matt said, "at this point I'd say feel free to go HTTPS."

He does offer some caution saying:

As always, I'd test it out first, ideally with a lower-traffic domain name. But if you like the results you get, you should be able to use our existing tools like 301s and rel=canonical to help Google discover that the site has gone HTTPS.

Here is the video from a year and a half ago:

Forum discussion at Hacker News.

Previous story: Matt Cutts Shares His PubCon Slides



11/20/2012 03:43 pm

Used to consult for and they switched their homepage over to HTTPS because of a sharing tool they implemented on that page. When they did this they saw a significant drop in branded traffic. When I investigated the issue, it looked as thought it was due to a multiple redirect issue. This happened because the site already had a redirect on the non-www. version, and when they redirected AGAIN to the https version, it resulted in a multiple redirect on the homepage for over 50% of their inbound links. Bottom line: BE CAREFUL!

Black Friday

11/20/2012 11:06 pm

Also, if you have AdSense it may not work correctly on https. Google states explicitly that AdSense is not built for https.

blog comments powered by Disqus