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A new blog post by Pierre Far on the Google Webmaster Blog talks about SEO advice for hosting companies.
The blog post goes through common hosting related issues Google spots, including ways for hosting providers recognize, diagnose, and fix these issues.
It covers:
- Blocking of Googlebot crawling
- Availability issues
- Invalid SSL certificates
- Wildcard DNS
- Misconfigured virtual hosting
- Content duplication through hosting-specific URLs
- Soft error pages
- Content modification and frames
- Spam and malware
The invalid SSL certs is one that I found somewhat new:
For SSL certificates to be valid for your website, they need to match the name of the site. Common problems include expired SSL certificates and servers misconfigured such that all websites on that server use the same certificate. Most web browsers will try warn users in these situations, and Google tries to alert webmasters of this issue by sending a message via Webmaster Tools. The fix for these problems is to make sure to use SSL certificates that are valid for all your website’s domains and subdomains your users will interact with.
Forum discussion at Google +.
Comments:
Reputation Management
01/11/2012 07:04 am
Hosting choices can have a real effect on SEO for a number of reasons. On the whole it is advisable to host a website as close as possible to the target audience.
Pinterest bot
03/24/2012 06:37 am
It is really advisable to do hosting when you start SEO and a web hosting account allows flexibility over your website files. You can install scripts, forums, software, etc to enhance your website. Your hosting package usually includes site statistics which enable you to monitor how many visitors your site receives, where they’re coming from and what keywords people are using to find your site.