Google Updates Search Algorithm: Impact More Like 17.5% Of Searches

Nov 4, 2011 • 8:42 am | comments (12) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google LogoGoogle announced they have made a significant change to their search algorithm to help improve relevancy of the search results by showing fresher results more often.

When I reported this at Search Engine Land, I said this changed the search results by about 35% from what it was before. While the Panda update had an impact of 12%, Google said this impacted about 35% of searches.

Danny spoke to Google later and they said overall, 35% of searches will be impacted by this algorithm but already 17.5% were impacted prior. They doubled it, so the change from yesterday to today is more like a 17.5% change, which is still very significant.

Here is what has changed:

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it's implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you're searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you'll see the latest information.
  • Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you're researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

Google said this with the caffeine index makes for a much more relevant set of search results.

There is a lot of discussion on this, webmasters and SEOs are concerned. Right now, it is too early to tell, but I'll be tracking the forums and let you know what I find.

Forum discussion at WebmasterWorld, DigitalPoint Forums and HackerNews.

Previous story: Google Video: Do A Barrel Roll



11/04/2011 04:12 pm

Good thing I'm no longer in any niches which require frequent updates. Just too much overhead to remain competitive. Looks like this update would make that ever more relevant. Right after Google started indexing ajaxed comments, a free source of updated content. Coincidence?


11/04/2011 05:26 pm

Goog has been serving fresh data to queries for sometime now #seo #seochat

Wayne Morrise

11/04/2011 06:05 pm

I find this Search Algorithm change as a good thing. For all the searches to be as relevant as what your query wants, that a great satisfaction for a user like me. But of course normal user will just ignore this, yet this is a thing we must be thankful for Google.


11/04/2011 07:27 pm

It makes sense. There is nothing worse than search for a current event and getting 4 year old articles coming up in the search results.


11/04/2011 08:37 pm

I am glad that I started writing on frequent basis. A good move by google indeed.

Ben Royce

11/04/2011 08:57 pm

This is great. My sites just got a big boost thanks to this update. I've always been concerned that the oldest pages on a topic  were the most linked to and would trump more recent pages on the topic. Also seems to fix an issue some webmasters had with Panda.

Brad Taylor

11/04/2011 11:11 pm

Local business reviews seem to be getting the "fresh" treatment as well.  Total reviews for a business was the main factor, but that's shifting to add additional weight for recency of reviews as well. 

IT Rush

11/06/2011 08:30 am

Oh boy, checking forums now for more info..

Igal Stolpner

11/06/2011 03:56 pm

I think its about time for Google to catch up and start providing more relevant results. I actually asked myself many many times why do they display OLD results so often when more updated results are available. I honestly can't see yet how this will impact 35% of searches but lets wait and see. For all of you who are concerned, don't be - if your site is regularly updated, you can only benefit from it.

Seo Consultant London

11/07/2011 01:55 pm

 Great Information


11/07/2011 03:13 pm

Nothing I've looked at seems effected, but guess it's just big events.

In page traffic

11/10/2011 08:11 am

Google algorithms updates is always the search user experience for the relevant result . Nice for this new impact of search relevancy. 

blog comments powered by Disqus